|[April 07, 2014]
SugarCRM and Marketo Collaborate To Offer Best-in-Class CRM and Marketing Automation Solution
SAN FRANCISCO --(Business Wire)--
Inc., the company that enables businesses to create extraordinary
customer relationships with the most innovative and affordable CRM
solution in the market, and Marketo (News - Alert) (NASDAQ: MKTO), the leading provider
of marketing software, today announced a best-in-class CRM and marketing
automation solution. The collaboration between two of enterprise
software's leading innovators enables customers to seamlessly align
their marketing efforts with top line sales activities-significantly
accelerating the lead-to-cash process. The new integration will be on
display this week at Marketo's signature event, the Marketing
Nation Summit 2014, at Moscone Center West in San Francisco April
7-9 in SugarCRM's (News - Alert) booth # 196.
The integration combines an industry-leading CRM platform with a highly
innovative marketing solution, enabling users to build personalized
campaigns to automate the lead-to-cash cycle. With Sugar and Marketo
linked, users gain a more informed, complete view of the entire customer
pipeline - from initial marketing touch point to final sale, which
allows for true closed-loop analysis of total arketing and sales
effectiveness. The SugarCRM-branded integration is available immediately
at no additional cost to customers who have purchased both Marketo and
Sugar 7. For more information on the complete integration, visit http://www.sugarcrm.com/marketo.
"Our integration with SugarCRM provides access to a rapidly growing
community of Sugar users that truly require innovative and intuitive
demand-generation tools throughout the entire customer life cycle," said
Anthony Nemelka, senior vice president of strategy and business
development at Marketo. "Users now have information at hand to
personalize each and every customer experience and directly convert
conversations into sales."
"SugarCRM is excited to collaborate with Marketo and is committed to
working with the most innovative, best-of-breed software leaders to help
enable an indispensable social selling platform," said Clint Oram,
SugarCRM Co-founder and CTO. "With our Marketo integration, we're now
providing a unique closed-loop, deeply integrated lead-to-cash process
that businesses of all sizes will find invaluable."
As a Platinum Sponsor for SugarCon
2014, Marketo will also be featured on the Expo floor April 29-30 at
the Hilton Union Square in San Francisco.
enables businesses to create extraordinary customer relationships with
the most innovative and affordable customer relationship management
(CRM) solution on the market. By placing the individual at the center of
its solution, SugarCRM is putting the "i" in CRM and empowering people
at all levels of an organization to better understand and engage with
customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs,
Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M
individuals in over 120 countries rely on SugarCRM. To learn more visit SugarCRM
or follow @SugarCRM.
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