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TMCNet:  DGAP-News: Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART DA14580 SEES EARLY SUCCESS IN HEALTH AND FITNESS MARKET

[April 08, 2014]

DGAP-News: Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART DA14580 SEES EARLY SUCCESS IN HEALTH AND FITNESS MARKET

(DGAP Corporate News Via Acquire Media NewsEdge) DGAP-News: Dialog Semiconductor Plc. / Key word(s): Miscellaneous/Miscellaneous Dialog Semiconductor Plc.: DIALOG SEMICONDUCTOR'S BLUETOOTH(R) SMART DA14580 SEES EARLY SUCCESS IN HEALTH AND FITNESS MARKET 08.04.2014 / 08:00 --------------------------------------------------------------------- The DA14580 SmartBond(TM) SoC demonstrates small form factor and low power credentials in Cateye's Strada Smart Cyclocomputer London, UK, 8 April 2014 - Dialog Semiconductor plc (FWB: DLG), a provider of highly integrated power management, AC/DC, solid state lighting and Bluetooth(R) Smart wireless technology, today announced the use of its SmartBond(TM) DA14580 System on Chip (SoC) in the Cateye Strada Smart Cyclocomputer.


The DA14580 meets the demanding requirements fuelled by the growing popularity of the adoption of sensor technology in the health and fitness sector. The demand for Bluetooth Smart-enabled fitness devices that incorporate sensors has increased dramatically as Bluetooth Smart has proved to be the most effective way to transfer the sensor data wirelessly to your smartphone or tablet-type device.

In the wake of the explosion in the health and fitness market, consumers want to be able to collect, store and later analyse on their handheld devices the large amounts of information in order to monitor fitness levels and training progress. To meet these expectations, manufacturers require SoC's with a small form factor and the lowest possible power consumption to support the sensors integrated in the fitness device to measure pace, pulse, cadence, distance, and other workout information.

Cateye is a leading global supplier of cycling accessories and cyclocomputers. The Strada Smart is an innovative device that aggregates the data from smart sensors located on the bike and the cyclist. The data held by the Strada Smart cyclocomputer can then be transferred wirelessly to a smartphone where an app provides an enhanced cycling training experience. The Strada Smart harvests cycling data and presents it to the consumer in a practical, easy to digest way to measure performance improvement and support fitness tracking.

Sean McGrath, Senior Vice-President & General Manager of the Connectivity, Automotive & Industrial Business Group at Dialog commented, "The DA14580 SmartBond SoC is the world's smallest and lowest power Bluetooth Smart device. It more than doubles the battery life of an application-enabled smartphone accessory or wearable device in comparison to competing solutions on the market. Cateye needed a solution for their innovative new product that delivered low-power, optimised system cost and a small form factor while requiring the fewest external components, which is exactly what the DA14580 delivers." Mitsuhiro Nakamura, General Manager at Cateye said, "Dialog's DA14580 provides stable and low power operation for our cyclocomputer, in both "slave" and "master" modes, and is capable of concurrent multi connections in the Bluetooth Smart single mode. The small footprint of the DA14580 has enabled us to replace our conventional proprietary wireless technology with standard Bluetooth Smart for the cycle market. It brings a high quality user experience by providing seamless connectivity to the internet via a smartphone. With the release of the CC-RD500B Strada Smart enabled with Bluetooth Smart technology, Cateye is looking forward to driving further innovation in the sport & fitness marketplace." In combination with a variety of analog and digital interfaces and including an embedded ARM Cortex(TM) M0 processor, the DA14580 has the lowest power available with less than 15mW active, 600 nA standby current, and with the smallest package sized at 2.5x2.5x0.5mm, it is half the size of competing solutions. In this particular application for Cateye, the DA14580 demonstrates the unique capability of functioning concurrently in both "master" and "slave" modes.

The Strada Smart Cyclocomputer is expected to launch worldwide in June 2014.

? ENDS ? SmartBond is a registered trademark of Dialog Semiconductor GmbH., an affiliated company of Dialog Semiconductor plc. All other trademarks and registered trademarks are the property of their respective owners.

Company Contact: Lauren Ofstedahl Dialog Semiconductor Phone: +1 (408) 845-8518 lauren.ofstedahl@diasemi.com Web: www.dialog-semiconductor.com Media Contact: Lauren Ginsberg Racepoint Global Phone: +1 (617) 624-3254 lginsberg@racepointglobal.com About Dialog Semiconductor Dialog Semiconductor creates highly integrated, mixed-signal integrated circuits (ICs), optimised for personal portable, low energy short-range wireless, LED solid state lighting and automotive applications. The company provides flexible and dynamic support, world-class innovation and the assurance of dealing with an established business partner.

With its focus and expertise in energy-efficient system power management and a technology portfolio that also includes audio, short-range wireless, AC/DC power conversion and multi-touch, Dialog brings decades of experience to the rapid development of ICs for personal portable and digital consumer applications, including smartphones, tablets, Ultrabooks(TM) and emerging wearable type devices.

Dialog's power management processor companion chips increase the performance of portable devices by extending battery lifetime, enabling faster charging and enhancing the consumer's experience. With world-class manufacturing partners, Dialog operates a fabless business model.

Dialog Semiconductor plc is headquartered in London with a global sales, R&D and marketing organisation. In 2013, it had approximately $910 million in revenue and was one of the fastest growing European public semiconductor companies. It currently has approximately 1,100 employees worldwide. The company is listed on the Frankfurt (FWB: DLG) stock exchange (Regulated Market, Prime Standard, ISIN GB0059822006) and is a member of the German TecDax index. It also has convertible bonds listed on the Euro MTF Market on the Luxemburg Stock Exchange (ISIN XS0757015606).

End of Corporate News --------------------------------------------------------------------- 08.04.2014 Dissemination of a Corporate News, transmitted by DGAP - a company of EQS Group AG.

The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------- Language: English Company: Dialog Semiconductor Plc.

Tower Bridge House, St. Katharine's Way E1W 1AA London United Kingdom Phone: +49 7021 805-412 Fax: +49 7021 805-200 E-mail: jose.cano@diasemi.com Internet: www.diasemi.com ISIN: GB0059822006, XS0757015606 WKN: 927200 Indices: TecDAX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, Düsseldorf, Hamburg, München, Stuttgart End of News DGAP News-Service --------------------------------------------------------------------- 262064 08.04.2014

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