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TMCNet:  * Google, Citrix Report Collaboration for Windows Apps to Chromebooks

[April 08, 2014]

* Google, Citrix Report Collaboration for Windows Apps to Chromebooks

(Benzinga Lightning Feed Via Acquire Media NewsEdge) Citrix (NASDAQ: CTXS) is working with Google to deliver business-critical Windows apps to Google (NASDAQ: GOOG) Chromebooks. Chromebooks are experiencing rapidly growing adoption across organizations of all types, including many of the largest enterprises, as they look to transition to new and innovative computing platforms. One of the key needs for these organizations is to provide users anywhere, anytime access to Windows apps that are critical for business, such as line of business apps for HR, finance and sales. Chromebooks for Business, combined with Citrix XenApp® virtual app delivery solution and Citrix Receiver™ for HTML5, enable customers to deliver all types of Windows apps with the high-definition user experience of Citrix HDX™ technology, and operational scalability for the largest organizations. In addition to secure app delivery, Citrix adds support for collaboration with the recently announced GoToMeeting® Free, a web-based app that gives users quick and simple video conferencing for Chromebook users, further enhancing a mobile workspace solution within the Chrome environment.


Chromebooks for Business with Citrix XenApp Enterprises looking to adopt Chromebooks for their users have to address a fundamental challenge – how to deliver all those business-critical line-of-business apps to Chrome devices. XenApp with the HTML5 Receiver powers Chromebooks with Windows apps, and offers the performance, power and bandwidth efficiency of our industry-leading HDX technology. Chromebook users get high fidelity, seamless access over the cloud directly to Windows apps. With millions of Windows applications hosted on XenApp already, this helps pave the way for Chromebooks in the enterprise.

To accelerate the adoption of Chromebooks for business, Citrix is announcing a promotional discount of 25 percent for XenApp Platinum edition – the flagship version that also includes Citrix AppDNA™ application management technology.

AppDNA technology simplifies and speeds up the migration for Microsoft customers from Windows XP to the newest versions. The promotion begins today – April 8, 2014 – the date that Windows XP reaches end-of-life.

To help customers understand the benefits of Chrome with XenApp, Citrix and Google are running a joint educational seminar series, the first of which is on April 22, 2014, with another on May 13, 2014. In addition, Citrix, Google and joint partner, MTM Technologies, are holding the first in a series of customer roadshows at Google's New York Chelsea Market office on April 23, 2014.

Citrix and Google have been working together since Chromebooks were first released to deliver business apps to Chromebooks. Along with the availability since day-one of Citrix Receiver, Citrix has built a Citrix Ready® verified ecosystem of Chromebook OEMs such as HP, Dell, Acer, Samsung and Toshiba to help ensure that customers can use the latest Chromebooks with the confidence that they will work with XenApp and XenDesktop® solutions.

Quotes Amit Singh, President, Google Enterprise "Enterprises have been steadily adopting Google Chromebooks as an easy-to-use and cost-effective alternative to traditional computing platforms. Citrix and Google have been working together since 2010 to ensure our customers have access to enterprise-critical Windows apps in the Chrome environment. The approaching Windows XP end-of-life brings a tremendous opportunity for organizations of all types to rethink their approach to computing and transition to Chromebooks for improved manageability, security and cost savings.” Douglas Soltesz, Vice President CIO, Budd Van Lines “With the unpredictable weather conditions this winter, Google Chromebooks became the primary tool in our disaster recovery readiness arsenal to ensure we can keep trucks moving nationwide. Employees were given a Chromebook for use inside or outside of the office and virtual access to their productivity, CRM and ERP apps. Combined with Citrix virtual desktop and app delivery technology, Chromebooks are an economical, maintenance-free computing device that provides critical mobile access to our employees.” Sudhakar Ramakrishna, SVP and GM, Enterprise and Service Provider Division at Citrix “Applications remain at the core of what business users need to get their jobs done. Citrix has been at the forefront of enabling technologies for delivering applications, securely, to users regardless of their device type or location. With the growing acceptance of new computing platforms in the enterprise, like Chrome, we are helping Chromebook users get access to these business-critical apps anywhere and at any time. New customer deployments such as Woolworths, which is transitioning to Chromebooks, is a clear demonstration of the strength of our collaboration. We see a very bright future for Google and Citrix in the enterprise.” Chromebooks for Business with XenApp at Citrix Synergy™ There will be more innovations and insights into Chromebooks for Business with Citrix at the Citrix Synergy™ conference, which takes place May 6-8, 2014, at the Anaheim Convention Center in Los Angeles, California.

Related Links * Blog: Citrix and Google Partner to help Customers Migrate from XP and Enable Chromebooks for the Enterprise * Blog: Zero Install Receiver for HTML5 * Blog: Citrix gets Google-eyed * Announcement: New Citrix Receiver lets Chrome Notebook Users run Windows Business Apps * Video: Revolutionize your Mobile Workforce with Google and Citrix * Video: Citrix Synergy 2011 interview with Google's Amit Singh Follow Citrix * Citrix XenApp product page * Citrix Ready Verified Marketplace * Twitter: @Citrix * Facebook: Citrix © 2014 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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