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TMCNet:  Rediff.com Launches Enhanced Data Journalism Tool to Provide Users with Real-Time News and Analytics to Track Views and Sentiments for the Upcoming India Elections!

[April 10, 2014]

Rediff.com Launches Enhanced Data Journalism Tool to Provide Users with Real-Time News and Analytics to Track Views and Sentiments for the Upcoming India Elections!

MUMBAI, India --(Business Wire)--

Rediff.com India Pvt. Ltd (NASDAQ: REDF), one of the premier news and online marketplaces in India, today announced the release of its 'Know Your Candidate' service that gives users instant access to essential ethics-related details about any candidate contesting the 2014 Lok Sabha election along with a meter that shows the unemployment rate percentage change.

In May 2013, Rediff.com formally re-launched the 'Rediff Sentimeter', a data journalism tool that helps readers and visitors to its site make sense of Karnataka State Legislative Assembly Elections and help assess the outcome through a variety of interactive map-based tools that measure sentiment.

In November 2013, the Company further enhanced this offering to include sentiment analysis based on political chatter in social media and online news platforms. The data journalism component measured political chatter on social media to analyze people's sentiments towards political parties and Rediff saw a spike in online traffic prior to the Delhi Assembly Elections.

Now comes the latest innovation, 'Know Your Candidate', another tool to evaluate candidates and their respective histories and backgrounds, particularly looking at ethical behavior and past performance, co-mingling these phenomena, with historical and real-time news from over 30,000 news sources. Users can search for constituency candidates and compare their age, education and ethics, the latter, based on proprietary algorithms developed by Rediff after years of investment in its technology platforms. For example, based on the politician's educational qualifications, the gravity of criminal charges, if any, faced by her/him, and the jail term the candidate would get if the charges were upheld by a court, the 'Ethics Profile' ranks candidates in each constituency on a four-point scale: Excellent, Good, Passable and Controversial.

Additionally, unemployment data available in the public domain has been analyzed for every constituency over two time periods to present the change to users as an indicator of development in their region. The change in unemploymnt for every constituency has been assigned one of four intervals - Declined a lot, Declined a little, Rose a little and Rose a lot. Given the sensitivities around economics and politics, unemployment has become one of the key variables that can influence a candidates' chance for election/re-election. A third addition to the offering includes a graphical snapshot which shows users how that particular constituency voted in the 2009 Lok Sabha election as well as the most recent state Assembly election.


Users can view these new tools and features at http://labs.rediff.com/loksabha-elections-2014/.

Chief Election Commissioner V S Sampath announced the schedule for the 2014 general election on March 5. The election will be held in nine phases on April 7, 9, 10, 12, 17, 24, 30 and May 7 and 12. Counting will be held on May 16. Users can see when their respective constituencies go to pool at http://www.rediff.com/news/special/ls-election-special-find-out-when-your-constituency-goes-to-poll/20140311.htm.

Rediff has a series of data journalism and analytics tools that it intends to roll-out over the coming year, focused on politics, sports (cricket in particular), entertainment and business. These new features will combine the power of social media, news media and technology, leveraging algorithms developed by Rediff's developers that will help shape and report on key trends in India as well as predictive analysis tools that can be used in a variety of everyday life scenarios, such as elections, online shopping, celebrity tracking (what's hot, what's not and what's trending), among others.

About Rediff.com
Rediff.com (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services to Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, India and New York, USA.

Safe Harbor
Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations or negatives of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward-looking statements. These risks and uncertainties include but are not limited to the slowdown in economies worldwide and in the sectors in which our clients are based, the slowdown in Internet and IT sectors worldwide, competition, the success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products and services, the development of broadband Internet and 3G networks in India, legal and regulatory policies, managing risks associated with customer products and the widespread acceptance of the Internet as well as other risks detailed in the annual report on Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the U.S. Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.


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