|[April 12, 2014]
Disney Junior's Give a Book, Get a Book to Donate Up to One Million Books to U.S. Communities in Need
ANAHEIM, Calif. --(Business Wire)--
Disney (News - Alert) and First Book will provide for the donation of up to one million
books to U.S. communities in need and will present families with free
digital books from Disney Publishing Worldwide, through a new program
announced today, Disney Junior's Give a Book, Get a Book.
Storytelling is the foundation of the initiative designed to inspire
parents and caregivers to spend time each day sharing stories that help
develop the critical thinking, vocabulary and language skills a
preschooler needs. The program includes a redemption code offering a
free Disney Digital book and a way for families to experience giving
back by donating books to the community of their choice. Disney Junior's Give
a Book, Get a Book, also includes public service announcements, free
storytime events at Boys & Girls Clubs of America and Disney Store
locations, and interactive Radio Disney events.
The program was announced today by Nancy Kanter, Executive Vice
President and General Manager, Disney Junior Worldwide and First Book
Board Member, Dr. Martha Bernadett during the Disney Social Media Moms
Celebration at the Disneyland Resort.
Ms. Kanter said, "With each and every one of our Disney Junior series,
we let a child experience the magic and learning that comes with a story
well told, and deepen the emotional connection and sense of wonder and
adventure that have defined storytelling at the Disney company for
generations." She continued, "The Give a Book, Get a Book
program is a way for families to share stories and enter the world of
giving in a simple yet effective way."
Coinciding with the program announcement today, lifelong children's
literacy advocate LeVar Burton, Cofounder and Curator-in-Chief of the
Rainbow app, spoke about the importance of building literacy and of
storytelling in the digital age. Disney Junior stars Ariel Winter and
Tim Gunn (of "Sofia the First") and David Arquette (of "Jake and the
Never Land Pirates") also participated in a storybook reading for event
attendees and their families. Genevieve Goings (of Disney Junior's "Choo
Choo Soul"), who hosts the Give a Book, Get a Book public
service announcements on Disney Channel, emceed the event.
"There are few things more powerful than stories to connect children to
the world and help them imagine what they can become," said Kyle Zimmer,
president and CEO of First Book. "Yet, books and stories are in short
supply for kids in need. That's why we're proud to be joining forces
with our friends at Disney to put brand new books into the hands of
children who so desperately need them."
"Through the donation of 30 million books over the last 15 years Disney
Publishing Worldwide's collaboration with First Book has brought the
magic of reading and storytelling to millions of children, unleashing
their imaginations and opening their worlds," said Andrew B. Sugerman,
Executive Vice President, Disney Publishing Worldwide. "We're thrilled
to expand this program with Disney Junior's Give a Book, Get a Book."
Families can now take advantage of an all-new website, GiveaBookGetaBook.com,
featuring tools and resources for parents and caregivers that promote
the value of storytelling and offer interactive activities. Beginning
April 21 in Disney Store locations and later this summer at other
nationwide retailers, there are two ways to Give a Book, Get a Book.
For a limited time, with the purchase of any specially-marked Disney
Junior book or product, receipts or packaging will include a redemption
code allowing kids and families to direct the donation of a book to
First Book in the region of their choice and to access a free Disney
Digital Book to share as a family. Additionally, Give a Book, Get a
Book bookmarks with redemption codes will be distributed to visitors
at participating public libraries and Radio Disney events throughout the
summer. With the help of families across the United States, Disney and
First Book will donate up to one million books through this program.
Also starting April 21, Disney Store locations will provide an enhanced
interactive "Storytime Powered by Give a Book, Get a Book"
featuring two new stories from Disney Junior favorites, "Sofia the
First" and "Jake and the Never Land Pirates." In addition to the
in-store readings, Disney Store locations will host special storytime
events at Boys & Girls Clubs of America in multiple markets across the
U.S. Children at these events will be given a free book along with a
redemption code bookmark.
Disney Junior Disney Junior reflects the emotional connection
generations of consumers have to Disney storytelling and Disney
characters, both classic and contemporary. It invites mom and dad to
join their child in the Disney experience of magical, musical and
heartfelt stories and characters, while incorporating specific learning
and development themes designed for kids age 2-7. Disney Junior's series
blend Disney's unparalleled storytelling and characters kids love deeply
with learning, including early math, language skills, healthy eating and
lifestyles, and social skills. In the U.S., Disney Junior is a daily
programming block on Disney Channel and a 24-hour channel. There are 34
Disney Junior channels in 25 languages around the world.
Disney Publishing Worldwide Disney Publishing Worldwide (DPW) is
the world's largest publisher of children's books and magazines with
over 700 million products sold each year. DPW consists of an extensive
worldwide licensing structure as well as vertically integrated
publishing imprints, including Disney Book Group in the U.S. and Disney
Libri in Italy. DPW publishes a range of children's magazines globally,
as well as Disney kids magazines in the U.S. Disney English is DPW's
English language learning business, which includes Disney English
learning centers in China and a worldwide retail-licensing program.
DPW's digital products include bestselling eBook titles as well as
original apps. Headquartered in Glendale, California, DPW publishes
books, magazines, and digital products in 85 countries in 75 languages.
For more information visit www.disneypublishing.com.
First Book is a nonprofit social enterprise that has distributed
more than 100 million books and educational resources to programs and
schools serving children from low-income families throughout the United
States and Canada. By making new, high-quality books available on an
ongoing basis, First Book is transforming the lives of children in need
and elevating the quality of education. For more information, www.firstbook.org/
or follow their latest news on Facebook (News - Alert) and Twitter.
Press materials are available at www.disneyjuniormedianet.com
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