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TMCNet:  Kansas Department of Wildlife, Parks and Tourism to Launch Marketing Campaign [Travel & Leisure Close - Up]

[April 14, 2014]

Kansas Department of Wildlife, Parks and Tourism to Launch Marketing Campaign [Travel & Leisure Close - Up]

(Travel & Leisure Close - Up Via Acquire Media NewsEdge) The Kansas Department of Wildlife, Parks and Tourism announced it spring 2014 tourism marketing campaign.

According to a release, Logan Mize, native of Clearwater has been named the newest Kansas brand ambassador to promote Kansas as a visitor destination.

Mize's original soundtrack "Sunflowers" will be used as the official state tourism song. The sunflower is the official state flower of Kansas.

"The popularity of country music, paired with Logan Mize's younger audience appeal presents Kansas with an opportunity to reach new market segments through this partnership," said Linda Craghead, Assistant Secretary Parks and Tourism, KDWPT. "Our goal is to have Logan share with his audiences that Kansas is a fun and exciting place to visit, where they can connect with the kinds of experiences that influenced him growing up in Kansas." In partnership with the state's marketing efforts, Mize will be sharing his many personal Kansas stories at his live concerts, on social media--including short videos featuring his favorite places to visit, on his website and will also make some personal appearances for Kansas tourism events. He will also be including a copy of the Official Kansas Visitors Guide with all on-line music sales.



Travel itineraries packed with attractions, events and experiences will be available at TravelKs.com.

((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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