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Hundreds of Fans to Celebrate Skylanders® Day at Toys"R"Us Times Square on Wednesday, April 23 with a Special Toy Giveaway
--(Business Wire)--
Activision (News - Alert):
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WHO:
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Activision Publishing, Inc. and Toys"R"Us Times
Square
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WHAT:
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Activision Publishing, Inc. and Toys"R"Us® are giving
fans the rare opportunity to receive a complimentary Skylanders®
toy at a special Toys"R"Us Times Square event celebrating Skylanders
Day! Before the final Skylanders SWAP Force
character, Doom Stone, is released to the public, the first 500
Portal Masters to line up at The World's Greatest Toy Store™
on Wednesday, April 23, will be among the first to get
their hands on this must-have figure.*
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Fans attending the event will get the chance to meet Skylanders
costumed characters, experience the bestselling kids' videogame
franchise at in-store gaming kiosks and receive other fun Skylanders
giveaways.
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Eager consumers can also take advantage of the following Skylanders
deals and discounts, valid only at Toys"R"Us Times Square, on
Wednesday, April 23:
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• SAVE $25 Skylanders SWAP Force Starter Pack (Was
$64.99; Now $39.99)
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• BUY ONE GET ONE 50% OFF ALL Skylanders figures and
accessories - prices vary**
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MEDIA OPPS:
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Footage/Photos of fans lining up to receive their complimentary Doom
Stone figure
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Interviews with excited fans waiting to enter the event
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Footage/Photos of Portal Masters participating in Skylanders
activities, including gaming kiosks and giveaways
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WHEN:
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Wednesday, April 23
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Media Call Time: 3:30 pm
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Event Begins: 4 pm
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WHERE:
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Toys"R"Us Times Square, Lower Level
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1514 Broadway (at 44th Street), New York, NY
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(Media must enter through the 44th Street Associate
Entrance)
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All filming and photography require advance approval.
*All giveaways and event materials are available while
supplies last and will be distributed to braceleted event participants
only. Limit one per customer. Quantities limited; no rain checks.
**Discounted
item must be of equal or lesser value to the lowest priced item
purchased. Excludes all clearance items.
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