VÔG Organic: three new 100% Quebec organic items arrive at Metro
(Canada Newswire Via Acquire Media NewsEdge)
MONTREAL, April 17, 2014 /CNW Telbec/ - Following the great success of
the VÔG greenhouse sweet peppers, Metro is pleased to welcome VÔG BIO
brand Japanese turnips, cucumbers and red peppers to its stores. Grown
by Les Serres Lefort in Sainte-Clotilde-de-Châteauguay, these new
certified organic products carry Aliments du Québec BIO (ORGANIC) and
Québec Vrai certifications.
Mild, slightly sweet and delicious even raw, the Japanese turnip does
not need to be peeled before being eaten. You can just wash it, cut it
into slices and then eat it whole, from the leaves right to the roots!
The red peppers are mild, sweet and crunchy. As for the cucumber, it
can lay claim to being the only organic and 100% Quebec cucumber
offered on the market in all seasons.
"We're proud of our ongoing cooperation with Les Serres Lefort, said
Bernadette Hamel, Vice-President, National Procurement - Produce, for
Metro. Consumers who want to buy local vegetables will now find three
exceptional organic vegetables at Metro that are grown here, all year
long. Thanks to innovation examples such as Les Serres Lefort, Metro
can continue to broaden its Quebec product offerings."
"We are delighted to work with Metro and we hope that consumers will
enjoy these new products, commented Julie Lefort, Manager, organic
sector development at Les Serres Lefort. Clearly, Quebecers see a real
advantage in eating local, fresh and organic products like ours."
This agreement is in keeping with the spirit of the Local Purchasing
Policy announced by Metro in May of 2013, one of the three guiding
principles of which is to make Metro the main ally of innovative
suppliers. As a result, Metro confirms its interest in Quebec suppliers
who want and who are able to continuously develop their products or
their production and who represent growth potential with respect to
distribution. Metro's Local Purchasing Policy can be viewed on the Metro's website. The 2013 Update on the progress of Metro's corporate responsibility
initiatives is also available. Click here to view it.
With annual sales of over $11 billion, METRO INC. (TSX: MRU), founded in
1947, is the only major Canadian food distribution company to have its
head office in Quebec. Along with its affiliates and franchisees, METRO
INC. employs in Quebec and Ontario over 65,000 people, whose mission is
to satisfy their customers every day and earn their-long term loyalty.
METRO INC. operates a network of almost 600 food stores under several
banners including Metro, Metro Plus, Super C and Food Basics, as well
as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics
Become one of our Facebook fans www.facebook.com/metromonepicier Visit metro.ca
About Les Serres Lefort
Founded in 1984, Les Serres Lefort produces 65% of plant grafts in
Quebec for producers of field crops. The company has also been
contracted to grow a large share of greenhouse lettuce sold under the
Mirabel label. Since March 15, 2013, it has also been marketing sweet
peppers under the VÔG brand, as well as a line of organic products
branded VÔG BIO and VÔG ORGANIC. Over the last two years, the company
invested more than $15M in its development, primarily to convert its
energy infrastructure to a biomass-fuelled one. This move was intended
to make the business reflective of the values espoused by its senior
management and the approximately one hundred employees who work for it
full-time. The company also hopes to convert 100% of its crops to
organic production within the next five years. For more information
about VÔG and Les Serres Lefort, go to www.culturevog.com.
SOURCE METRO INC.
Image with caption: "VÔG Organic: three new 100% Quebec organic items arrive at Metro. (CNW Group/METRO INC.)". Image available at: http://photos.newswire.ca/images/download/20140417_C4267_PHOTO_EN_39423.jpg
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