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SiriusDecisions to Unveil Groundbreaking New Intelligent Growth™ Model at Summit 2014WILTON, Conn. --(Business Wire)-- SiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced additional details of its new Intelligent Growth™ model to be presented at its ninth annual SiriusDecisions Summit, taking place May 21-23, at the Hyatt Regency in Orlando, FL. The new model enables organizations to optimize and operationalize growth strategies by making the necessary changes within a broad variety of sales, marketing and product-related functions, and understand what happens when an organization's revenue-producing teams are unable to support strategic growth levers. There are three fundamental questions every b-to-b leader must be able to answer, with alignment across functions: what is the organization's growth target for the fiscal year? What will be the primary way(s) the organization plans to grow? And finally, will the sales, marketing and product engines the organization has built drive - or prevent - this growth? The Intelligent Growth™ Model shows the implications of growth choices through five pillars: 1. Markets: entrance into - or expansion of - vertical, horizontal and/or geographic segments using existing/new offerings 2. Buyers: formal targeting of new buying centers and personas 3. Offerings: launch of new products/services, or enhancement of the current portfolio 4. Acquisition: purchase of other companies, or the ncubation of new business units 5. Productivity: maximizing efficiency, effectiveness and engagement Supporting Quotes
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Tags SiriusDecisions, Summit 2014, Intelligent Growth, Marketing, Sales, Product Integration, Leadership, Innovation, B-to-B Growth, Markets, Buyers, Offerings, Acquisition, Productivity, Revenue About SiriusDecisions SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance. For more information, visit www.siriusdecisions.com.
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