|[April 22, 2014]
StreamSend: 6 Reasons Franchises Should Centralize Their Email Marketing
SACRAMENTO, Calif. --(Business Wire)--
the email marketing service provider and creator of Franchise Market
Automation, shares six strong reasons why franchise
marketers and their agencies should be looking at centralizing their
email marketing operations.
"Franchise marketing faces a challenge: national brands and marketers
need to grow sales at the local level while protecting their brand
equity," said Dan Forootan, president of StreamSend Email Marketing.
"What they are discovering is that centralizing and automating email
marketing are powerful ways to localize national marketing strategy
while delivering targeted, campaigns -- personalized, localized and
measurable -- with a consistent brand image. Here are six real
capabilities that make a compelling argument for centralizing their
email marketing campaigns."
1. Build Brand Power
Leverage - don't lose - brand
equity. Manage brand consistency across the entire organization
from one central location.
2. Think Globally, Act Locally
Inrease sales with a
centralized email marketing approach built on local relationships. Send
campaigns to customers franchise-wide with geo-targeted promotions
corresponding to individual franchise locations.
3. Get the Best Seat in the House
data. A centralized approach will enable you to collect and
immediately analyze actionable data franchise-wide to help you spot
trends and tweak your campaigns for "optimail" results.
4. Compare & Contrast - and Learn
ability to do multi-level reporting. Report on campaigns globally
or by individual locations, then find out what works (and what doesn't)
so locations can learn from one another.
5. Max out the Marketing Investment
Maximize time and
minimize resources. Leverage the data collected franchise-wide to
develop triggered, personalized email communications that cross-sell and
upsell customers based on purchase history and preferences.
6. Treat them like Royalty
Know and nurture best
customers. Sending email campaigns from a centralized database lets
franchises set up loyalty or VIP programs and monthly coupons that
direct people to their local store.
Learn more about how franchise email marketing can be powered by
centrally managed campaigns that control brand consistency while
delivering local, personalized messages, read StreamSend's Franchise
Email Marketing Guide at http://www.streamsend.com/FranchiseEmailMarketingGuide.
StreamSend's Franchise Market Automation lets a central marketing person
or agency efficiently launch and report on campaigns franchise-wide with
personalized content from an individual location or direct sales
representative. Backing up this promise is StreamSend's longstanding
reputation for offering a simple interface, cost effective service,
personal support, and deliverability expertise with any size list. Find
out more about StreamSend's Franchise Market Automation, visit www.StreamSend.com/FranchisePR.
StreamSend offers an easy-to-use, affordable and
reliable email marketing service designed to help businesses maximize
the reach of their marketing budget when sending an email newsletter or
using Social Media. StreamSend offers a number of industry-leading
standard pricing plans, private-label and affiliate programs and
hands-on personal client service. Started in 1998, StreamSend is a
leader in Email Marketing.
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