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TMCNet:  Research and Markets: 2014 Pricing Strategies for Mobile Content Services - 90 MNOs in 52 Countries

[April 22, 2014]

Research and Markets: 2014 Pricing Strategies for Mobile Content Services - 90 MNOs in 52 Countries

DUBLIN --(Business Wire)--

Research and Markets (http://www.researchandmarkets.com/research/6q44gx/2014_pricing) has announced the addition of the "2014 Pricing Strategies for Mobile Content Services" report to their offering.

This new report includes examples of mobile content pricing from 90 MNOs in 52 countries around the world. It includes a survey of pricing for mobile music, mobile social media, mobile gaming, mobile TV & mobile cinema offered by MNOs worldwide. The report examines the main trends and new content services introduced in the main geographical regions using the unique TCL global pricing database.

In the 2014 Pricing Strategies for Mobile Content Services report, the author analyses MNO pricing for Mobile Music, Mobile Social Media, Mobile Gaming, Mobile TV and Mobile Cinema & Movie services worldwide.

The landscape for moble content services continues to evolve. Traditionally the MNO has sought to compete in the provision of content service to its users. But with the fragmentation of the market with the arrival of the Smartphone and OTT specialists who focus on digital media and content (including providers as diverse as WhatsApp, Facebook, Google & Spotify (News - Alert)) the MNO has initiated a series of partnerships where it provides the mobile content for those providers.


In particular, the MNO is using the name recognition of the OTT brand (including WhatsApp, Twitter (News - Alert) & Spotify) to bundle additional mobile music & mobile social media services in with an existing mobile package.

Key Topics Covered:

Section 1: Key mobile music strategies

Subscription based music

Mobile Music offered as a promotion

Mobile Music bundles as a VAS with postpaid tariffs

Mobile Music offered for free

Mobile Music offered as an own branded music service

Section 2: Key mobile Social media strategies

Social Media offered as a bundle

Social Media bundled in tariffs

Social Media offered for free

Section 3: Key mobile gaming strategies

Gaming packages

Gaming packages offered with tariffs

Gaming packages offered as a promotion

Games offered via a web Portal

Games offered in conjunction with major Game platforms

Section 4: Key mobile TV strategies

Mobile TV bundles

Mobile TV offered as a promotion

Mobile TV offered with tariffs

Mobile TV offered as an App

Section 5: Key mobile cinema/movie strategies

Cinema offered via promotions

Cinema/movies offered bundled with tariffs

For more information visit http://www.researchandmarkets.com/research/6q44gx/2014_pricing


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