TMCnet News
Nissan Debuts Lannia Concept at Auto China 2014 [Travel & Leisure Close - Up](Travel & Leisure Close - Up Via Acquire Media NewsEdge) Nissan premiered the Lannia Concept, a global concept addressing the lifestyle of China's rising "Post-80s" generation. Chief Planning Officer Andy Palmer also announced the official launch of the NISMO brand in China. "Lannia Concept joins our growing family of China-focused models," said Palmer. "It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world." He recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, "lan niao, yin xiang", was also announced in honor of the legendary Nissan Bluebird, whose spirit is reborn. According to a release, positioned as a "sedan theory-breaker," Lannia Concept is the result of a collaboration between Nissan Design China in Beijing and the Nissan Global Design Center, and features an energetic, sleek and agile design that addresses the tastes and values of contemporary Chinese "Post-80s" trendsetters. Palmer also revealed that NISMO, Nissan's global motorsports and performance brand, will make its official debut in China with the launch of GT-R Nismo and 370Z Nismo versions. Palmer said, "We are very excited about the arrival of NISMO in China. Running one of the world's premiere motorsports organizations, NISMO embodies Nissan's motorsports heritage of passionately pursuing victory through continuous improvements in engineering. It goes without saying that to achieve such results, NISMO has been, and will continue to be, at the forefront of innovation, technology, safety and quality, which transcends across all Nissan products. Entering the Chinese market is an important milestone for NISMO as it continues its aggressive journey to expand its presence beyond the racetrack to key markets around the world." ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |