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TMCNet:  Ku, the App That Takes 'Poetic License' with the Status Update, Has Over 80,000 Users

[May 01, 2014]

Ku, the App That Takes 'Poetic License' with the Status Update, Has Over 80,000 Users

TEL AVIV, Israel --(Business Wire)--

Ku (www.kuapp.me), the platform that lets people express themselves through short lines of text, photos, colorful doodles, and sounds, announces today that it has surpassed 80,000 users. This milestone is a clear indication that users love the expressive and creative nature of the platform.

Ku (previously known as Heyku) aims to help people express themselves with words in a simple, unique, and creative way. It guides them to express moments on digital sticky notes called kus. The app walks people through the creation of a ku by asking engaging questions to help share their experience at any moment. Ku helps people capture moments, not just with pictures but also with statuses, sounds and doodles. These digital sticky notes can be shared within the app's community and on other social media platforms.

"Many people want to share something thoughtful with their friends but don't know where to start," said Ohad Assoulin, founder and CEO of Ku. "The main idea behind Ku is to create a guided pth that inspires users to write a moment, and express their feelings in a way that will bring others to experience their moments, too. Ku is fostering a very active community. We have people supporting each other through tough or exciting times. In fact, two of our users are even getting married to each other partly because of our app."


By providing users artistic stimuli they are able to get Ku users generating creative content for their social networks. Currently, 30% of all kus have been shared on other platforms. The app is designed to bring out the creative elements in people. Ku gives users simple and easy steps to capture moments. They have the option to write free text or answer a list of questions to guide them through expressing what is happening in real time. Ku was inspired by the classic Japanese haiku, but the app provides its own unique twist on the format. The amount of words that can be written on an update is limited to eighteen, helping to focus the kus and generate creativity. Beyond that, when users are done writing their ku they can touch and drag the words to literally give them shape and create different rhythms in the text.

Additionally, the app has a doodling feature with an advanced algorithm that makes the final doodle look great, providing a unique way to publish artsy, colorful doodles alongside statuses. Since the launch of the doodle feature, 35% of all kus written include a doodle. The posts that include doodles are receiving 10% more engagement on Ku. The app was also recently updated to include support for sounds, allowing users to share what they hear going on around them. A ku about rain can actually play the recorded sound of rain falling. Kus are also categorized with hashtags making it easy to find posts about specific topics.

About Ku:

Ku was founded in 2013 by Ohad Assoulin and Asaf Asulin. The Ku app helps users turn moments into creative statuses.

See more at:

https://www.facebook.com/thekuapp

https://twitter.com/HeykuApp

http://youtu.be/tdAA1vII9_k


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