|[May 02, 2014]
ChannelAdvisor Introduces Smarter Repricing to Help Customers Be More Competitive on Amazon
RESEARCH TRIANGLE PARK, N.C. --(Business Wire)--
Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce
solutions that enable retailers and manufacturers to increase global
sales, recently introduced smarter repricing with its new Repricer with
Pricewatch feature. ChannelAdvisor's technology constantly monitors
Amazon for price changes on products a retailer carries, and then
strategically adjusts prices based on that retailer's goals.
"With the release of Repricer with Pricewatch, we implemented very
robust repricing capabilities that were designed to be Amazon friendly
and compliant," said Gina DeFrank, ChannelAdvisor product manager,
Amazon. "This new repricing method is no longer about how many products
can be repriced, but focuses on evaluating and repricing retailers' most
important and price-competitive products as quickly as possible."
The ChannelAdvisor Repricer provides immediate feedback on the repricing
strategy and reduces errors and uncertainty. ChannelAdvisor's new
Pricewatch feature keeps a constant eye on retailers' Amazon products
and reprices in near-real-time to help ensure they win the Buy Box (News - Alert).
"Using Repricer with Pricewatch, retailers can increase their sales by
winning the Amazon Buy Box," continued DeFrank. "Winning the Buy Box
depends on a number of factors, such as Featured Merchant status,
Fulfillment by Amazon, inventory availability, Order Defect Rate and of
course, low price. If retailers aren't consistetly repricing their
products on Amazon, the chances of winning the Buy Box and capturing the
sale diminish significantly."
Repricer with Pricewatch was recently announced as part of
ChannelAdvisor's 2014 Spring Release, which introduced smarter
e-commerce with enhanced digital marketing, repricing and fulfillment
capabilities for online retailers.
The ChannelAdvisor platform offers retailers and manufacturers leading
cloud-based solutions to efficiently automate and manage the online
selling process across multiple channels, including third-party
marketplaces and digital marketing channels such as paid search and
comparison shopping engines. Through a single inventory feed,
ChannelAdvisor customers can manage their overall online selling
process, from listing to order management, from one platform. By
eliminating the tedious tasks of optimizing online listings and
analyzing performance, ChannelAdvisor enables sellers to increase sales
and successfully scale their e-commerce businesses.
For more information on Repricer with Pricewatch, download this
repricing tip sheet: http://bit.ly/RepricingTips.
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ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and manufacturers to
integrate, manage and optimize their merchandise sales across hundreds
of online channels including Amazon, Google, eBay (News - Alert), Facebook and more.
Through automation, analytics and optimization, ChannelAdvisor customers
can leverage a single inventory feed to more efficiently list and
advertise products online, and connect with shoppers to increase sales.
Billions of dollars in merchandise value are driven through
ChannelAdvisor's platform every year, and thousands of customers use
ChannelAdvisor's solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
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