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TMCNet:  Magic wins integration deal with Sennheiser [Globes, Tel Aviv, Israel :: ]

[May 04, 2014]

Magic wins integration deal with Sennheiser [Globes, Tel Aviv, Israel :: ]

(Globes (Tel Aviv) Via Acquire Media NewsEdge) May 04--Magic Software Enterprises Ltd. (Nasdaq: MGIC; TASE: MGIC) announced today that Sennheiser electronic GmbH & Co. KG, which manufactures microphones, headphones and wireless transmission systems, has chosen to implement Magic xpi Integration Platform as a central platform for multiple integration projects.


Magic did not disclose the size of the deal, but market estimates put it in the hundreds of thousands of dollars.

Sennheiser sought an integration platform that would not only serve its immediate need to integrate its new CRM application by SugarCRM with its Oracle JD Edwards EnterpriseOne ERP, but one that would enable it to integrate its entire software landscape. In addition to the Sugar and JD Edwards integration, Sennheiser is already planning to use Magic to integrate other IT systems including, IBM Enterprise Content Management, CIM Database, Lotus Notes, and MicroStrategy.

"We were impressed with Magic's Oracle Platinum-level partnership along with its extensive JD Edwards integration experience and reference base. Their certified and optimized adapters for JD Edwards EnterpriseOne and Sugar make bidirectional integration quick, easy and reliable," said Klaus Höling, Director IT and Group CIO at Sennheiser.

"Enterprises are increasingly looking towards application integration as a way to increase efficiencies, boost productivity and enhance innovation. Sennheiser is an example of a new breed of forward-thinking companies that are now making their integration platform a strategic choice," said Stephan Romeder, Managing Director of Magic Software Germany. "Magic's award-winning integration platform gives enterprises the connectivity, flexibility and speed they need to securely integrate diverse systems. Its unique out-of-the-box in-memory computing (IMC) architecture further enables Magic customers to benefit from high availability, cost-effective elastic scalability, and 24/7 ___ (c)2014 the Globes (Tel Aviv, Israel) Visit the Globes (Tel Aviv, Israel) at www.globes.co.il/serveen/globes/nodeview.asp?fid=942 Distributed by MCT Information Services

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