[May 05, 2014] |
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New Face of Hollywood Lives Online: Asian Superstars Rally behind Nonprofit All-Digital Campaign
--(Business Wire)--
CAPE:
Who: Today, on May 5, 2014, Los Angeles-based nonprofit
organization, CAPE
(Coalition of Asian Pacifics in Entertainment), launches the CAPE
#IAm Campaign.
CAPE #IAm Campaign stars dozens of global stars/role models, including:
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Steven Yeun, Michelle Phan, Ryan Higa, Lisa Ling, Harry Shum,
Jr., Christine Ha, Wong Fu Productions: Wesley Chan, Ted Fu, Philip
Wang, Phil Yu, Jessica Gomes, David Choi, Carrie Ann Inaba, Brian Tee,
Leonardo Nam, Bobby Lee, Kelly Hu, Randall Park, Amy Hill, Melissa
Tang, Jeremy Lin, and more.
What: CAPE #IAm Campaign is a movement to celebrate Asian
American & Pacific Islander (AAPI) role models during May, national
Asian American & Pacific Islander Heritage Month (AAPIHM). All content
released today, May 5, 2014:
Where/Coverage:
Why: "CAPE wants the world we watch to reflect the world we live
in. The Asian American diaspora over indexes in online
consumption-particularly on YouTube-from our non-Asian counterparts. 70%
of Asian Americans actively watch YouTube, so it was obvious where we
needed #IAm to live. This is an all-digital campaign and the first of
its kind, featuring the world's biggest Asian stars. It's the very first
of its kind," says YouTube Global Creator Development & Management Lead
at Google (News - Alert) Bing Chen, also a CAPE Board Member and Executive Producer for
the #IAm Campaign.
Quick Stats To Support Campaign:
Less than 3% of faces on television are AAPI, which is unlike YouTube
stardom where 17% of top 50 YouTube stars are Asian.
Executive Producers:
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Eric Kim - Vice President of Current Programs at CBS
Television & CAPE Board Member
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Christopher Chen - Senior Vice President Endgame
Entertainment & CAPE Board Co-Vice Chair
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Bing Chen - YouTube Global Creator Development &
Management Lead at Google & CAPE Board Member
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Jennifer Sanderson - CAPE Executive Director
Sponsored by:
Partners:
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T.D. Wang Advertising Group
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IW Group, Inc.
About: CAPE, Board
of Directors, and Advisory
Council
Founded in 1991, The Coalition of Asian Pacifics in Entertainment (CAPE)
champions diversity by educating, connecting, and empowering Asian
American & Pacific Islander artists and leaders in entertainment and
media.
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