|[May 07, 2014]
Entercom Launches SmartReach Digital Division
BALA CYNWYD, Pa. --(Business Wire)--
Communications Corp. (NYSE: ETM) announced today that it has
Digital, a new division of the company that will help local
businesses navigate the growing universe of digital marketing options.
SmartReach Digital will focus on designing and implementing fully
integrated local digital marketing strategies to simplify the complex
and constantly changing digital marketing landscape for local
businesses. It will offer a number of products and services that enable
local businesses to attract, activate, and engage targeted leads.
SmartReach Digital has rolled out in six of Entercom's markets as of
April 1. Additional markets will be added over the next twelve months.
SmartReach Digital is supported by a full-service digital agency formed
by Entercom, staffed with a team of experienced digital marketers. The
company will also employ dedicated sales executives and campaign
managers in each Entercom market.
"SmartReach Digital is an exciting and important expansion of our
company's product line and a perfect complement to our core Radio
business," said Entercom
President and CEO David Field. "Our goal is to be the preferred choice
to meet the advertising and marketing needs of our local customers. We
believe that our new SmartReach Digital products will bolster our
ability to deliver powerful and effective solutions for our customers."
SmartReach Digital is led by Stephen Gibbons, who most recently served
as VP-Marketing and VP-National Sales at Dex One. Gibbons led a
significant transformation of Dex One, as he helped expand its product
line and was responsible for the creation of effective integrated
marketing solutions for small and medium size businesses.
For more information, visit www.SmartReachDigital.com.
Communications Corp. (NYSE: ETM), led
by President and CEO David Field, is one of the largest radio
broadcasting companies in the United States, with a nationwide portfolio
of over 100 stations in 23 markets, including San Francisco, Boston,
Seattle, Denver, Portland, Sacramento and Kansas City.
Known for developing unique and highly successful locally programmed
stations, Entercom is home to some of radio's most distinguished brands
and compelling personalities. The company also is the radio broadcast
partner of the Boston Red Sox, Buffalo Bills, Buffalo Sabres, Kansas
City Royals, Memphis Grizzlies, New Orleans Saints, New Orleans
Pelicans, Oakland Athletics, Oakland Raiders and San Jose Sharks.
Entercom focuses on creating effective multi-platform marketing
solutions for its customers, incorporating the company's audio, digital
and experiential assets. Additionally, the company has a long-standing
commitment to responsible corporate citizenship and environmental
stewardship. Entercom stations play a vital, hands-on role in improving
their communities, providing over $100 million in annual support for
local charitable organizations.
The company's radio stations have received numerous awards, including
multiple Edward R. Murrow Awards for excellence in broadcast journalism
as well as the National Association of Broadcasters' (NAB) Marconi Award
for excellence in radio broadcasting. In 2012 and again in 2013,
Entercom was named one of the top 500 technology innovators in the
United States by InformationWeek.
Entercom on Twitter by clicking here
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