MARKET FOR BOTTLED WATER COULD TRIPLE BY FY18
(Indian Business Insight Via Acquire Media NewsEdge) A report prepared by ValueNotes has said that the market for bottled water could triple by 2017-2018. According to the report, the total market for bottled water is likely to grow at a compounded annual rate of 22 percent from Rs6,000 crore in 2012-2013. The report also says that the companies are spending heavily on advertising and positioning bottled water as a `pure and healthy option'. The poor quality of tap water and the easy availability of bottled water have resulted in growth in per capita consumption in the country.
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