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TMCNet:  NATIVE VML's bookly wins Silver Pencil award at One Show in New York City [Bizcommunity (South Africa)]

[May 13, 2014]

NATIVE VML's bookly wins Silver Pencil award at One Show in New York City [Bizcommunity (South Africa)]

(Bizcommunity (South Africa) Via Acquire Media NewsEdge) NATIVE VML 's bookly app has received a Silver Pencil award at The One Club's One Show Interactive Awards Ceremony in New York City.

bookly is a sophisticated e-reader app for Mxit that delivers smartphone functionality to the most basic feature phone. 250,000 books have already been added to bookshelves, and bookly has now expanded into a writing platform, encouraging kids to write their own stories in their own language.


In addition NATIVE VML received a Merit award at One Show Design for Seeds of Truth. For this project, NATIVE VML and artisan coffee roaster TRUTH in Cape Town reinvented the takeaway cup by implanting herb seeds in the protector ring. The beautifully designed cups are also biodegradable, so that after finishing your cup of coffee it can be planted in your garden to sprout herbs.

Jason Xenopoulos, NATIVE VML CEO, says, "We consider One Show to be among the top five global award shows in our industry, so winning a Silver Pencil is awesome! From the day we launched, NATIVE has had the stated goal of becoming a world-class agency. Winning on the world stage in this way is a massive validation of our progress. Well done to everyone at NATIVE VML, and a massive thank you to Modjaji Books and Truth Coffee, the courageous brands that went on this journey with us." The One Club, an American non-profit organisation that promotes and recognises excellence in advertising, produces four annual award competitions: The One Show, One Show Design, One Show Entertainment and One Show Interactive to award the best and brightest in advertising, design, interactive and branded entertainment.

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