|[May 14, 2014]
Adobe Redefines Digital Advertising with New Predictive Modeling Capabilities
LONDON --(Business Wire)--
Adobe (News - Alert) Summit EMEA, The Digital Marketing Conference - Adobe
(NASDAQ: ADBE) today announced a significant new release of Adobe
Media Optimizer, the industry's most advanced digital advertising
platform. The latest innovations increase performance by up to 25
percent through new, predictive modeling algorithms that accurately
forecast and optimize campaigns across search, social and display
channels. The completely redesigned user interface maximizes marketer
efficiency through simplified campaign management, innovative data
visualizations, and controls that implement campaign adjustments within
"Accurately predicting campaign performance across desktops and mobile
platforms is imperative for optimal success in the programmatic ad
market," said Justin Merickel, senior director of Advertising Solutions,
Adobe. "Adobe Media Optimizer is the first solution in the industry to
truly pioneer algorithmic optimization. By capitalizing on big data,
customers can accurately predict campaign outcomes for maximum return on
Integration with Adobe
Marketing Cloud enhances Adobe Media Optimizer's value with data
management, collaboration tools, single sign-on, tag (News - Alert) management, and
seamless segment sharing to make customers more successful. Major new
features in Media Optimizer are available immediately and include:
Next-Generation Predictive Modeling Algorithms: New algorithms
use the power of big data to accurately predict campaign performance
and drive ROI across desktop and mobile devices. Marketers can
evaluate their options to increase performance in real-time and
automate budget allocations through campaign simulations and spend
recommendations. Unique mobile bid adjustments in Media Optimizer
allow marketers to also manage search marketing bids on the fly and by
device type, geo location, audience, time of day, and other attributes.
Unified Campaign Analysis: Through the tight integration with Adobe
Analytics, website engagement data is passed to Media Optimizer
while Media Optimizer is sending search engine metrics (e.g.
impressions, click volume, cost per click, etc.) to Analytics, giving
marketers a unified analysis and holistic insights into their
campaigns. With the integration, Media Optimizer customers have seen
search campaign performance increase by an extra seven to 25 percent,
with n average lift of 16 percent.
Extended Audience (News - Alert) Reach: Audience
management capabilities in Media Optimizer allow marketers to
efficiently manage and optimize remarketing lists for Google (News - Alert) search
ads. With look-alike modeling, marketers can identify new prospects
whose characteristics and behaviors are similar to top customers,
further extending campaign reach. A unified view of all audiences
enables marketers to also quickly identify high-value customers and
deliver targeted messages that inspire them to act.
Real-Time Campaign Management: A fully redesigned user
interface advances the user experience by making it easier to set-up,
adjust, monitor, and optimize campaigns across channels in real time.
New tools to forecast performance when budgets and goals change give
marketers full flexibility and help ensure that the right message
reaches the right audience at the right time.
Retail Advertising Optimization: By integrating feed and
campaign management, retail campaigns can now be simplified at scale.
Google Shopping campaigns and creative assets for display advertising
can be managed from a single, optimized feed. Additionally, the
streamlined feed and reporting structure offers accurate attribution
to drive increased revenue.
Keith Nichols, Global Digital Marketing & Mobility, Thermo Fisher
"We've seen huge performance gains with Adobe Media Optimizer and its
integration with Adobe Analytics. Media Optimizer's predictive
modeling capabilities have improved our campaign ROI by 78% and the
solution provides accurate forecasts to help us run more effective
digital marketing programs."
Christopher Jowsey, senior manager of Web Ecommerce, Lenovo
"Adobe Media Optimizer enables us to readily evaluate and improve how
each channel is performing. With that information, we can fine-tune
our channel mix and invest appropriately in each for the best possible
return on ad spend (ROAS). Additionally, the unified analysis and
holistic insight into our campaigns using the integration between
Adobe Media Optimizer and Adobe Analytics has recently contributed to
an 11 percent uplift in search campaign performance."
About Adobe Media Optimizer
Adobe Media Optimizer, one of six solutions in Adobe Marketing Cloud, is
the industry's most advanced digital advertising platform delivering ad
management, optimization and forecasting across search, display and
social media channels. Used by more than 500 global customers, Adobe
Media Optimizer delivers more than 300 million prospects each month and
manages more than $2 billion in annualized ad spend on behalf of its
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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