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Adobe Redefines Digital Advertising with New Predictive Modeling CapabilitiesLONDON --(Business Wire)-- Adobe (News - Alert) Summit EMEA, The Digital Marketing Conference - Adobe (NASDAQ: ADBE) today announced a significant new release of Adobe Media Optimizer, the industry's most advanced digital advertising platform. The latest innovations increase performance by up to 25 percent through new, predictive modeling algorithms that accurately forecast and optimize campaigns across search, social and display channels. The completely redesigned user interface maximizes marketer efficiency through simplified campaign management, innovative data visualizations, and controls that implement campaign adjustments within seconds. "Accurately predicting campaign performance across desktops and mobile platforms is imperative for optimal success in the programmatic ad market," said Justin Merickel, senior director of Advertising Solutions, Adobe. "Adobe Media Optimizer is the first solution in the industry to truly pioneer algorithmic optimization. By capitalizing on big data, customers can accurately predict campaign outcomes for maximum return on their investment." Integration with Adobe Marketing Cloud enhances Adobe Media Optimizer's value with data management, collaboration tools, single sign-on, tag (News - Alert) management, and seamless segment sharing to make customers more successful. Major new features in Media Optimizer are available immediately and include:
Keith Nichols, Global Digital Marketing & Mobility, Thermo Fisher Scientific
Christopher Jowsey, senior manager of Web Ecommerce, Lenovo
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About Adobe Media Optimizer Adobe Media Optimizer, one of six solutions in Adobe Marketing Cloud, is the industry's most advanced digital advertising platform delivering ad management, optimization and forecasting across search, display and social media channels. Used by more than 500 global customers, Adobe Media Optimizer delivers more than 300 million prospects each month and manages more than $2 billion in annualized ad spend on behalf of its customers. About Adobe Marketing Cloud Now there's a place that puts everything digital marketers need in one spot. It's called the Adobe Marketing Cloud. It includes a complete set of analytics, social, advertising, targeting, Web and app experience management and cross-channel campaign management solutions as well as core services and mobile capabilities that bring together everything marketers need to know about their campaigns. So marketers can get from data to insights to action, faster and smarter than ever. About Adobe Systems (News - Alert) Incorporated Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
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