|[May 14, 2014]
Adobe Analytics Expands Market Lead With Advanced Capabilities
LONDON --(Business Wire)--
Adobe (News - Alert) Summit EMEA, The Digital Marketing Conference - Adobe
(Nasdaq:ADBE) today announced powerful new capabilities for Adobe
Analytics, the data and analytics backbone of Adobe
Marketing Cloud, that will help marketers make precise, data-driven
decisions to drive return on marketing spend. Having today been named a
leader with the strongest position in The
Forrester Wave™: Web Analytics Q2, 2014 Report, Adobe Analytics now
extends its market lead with live stream (real-time event firehose),
predictive marketing decision trees, new mobile app analytics and Apple (News - Alert)
"The Adobe Marketing Cloud is the most integrated set of marketing
solutions, and it all centers on industry-leading analytics that is
second to none," said Bill Ingram, vice president of Adobe Social and
Adobe Analytics, Adobe. "Today's news takes the power of Adobe Analytics
to a new level, with predictive capabilities and mobile functionality
that ensure marketers can maximize both impact and revenue."
New Adobe Analytics functionality includes:
Live stream - Marketers now have access to the full stream of
live event data feeding into Adobe Analytics, including real-time data
Social, and Adobe
Media Optimizer. Live stream will enable marketers to leverage
real-time dashboards displaying events as they unfold, in-session
remarketing to help when consumers appear stuck in a browsing session,
and instant traffic visualizations from a specific channel or referral
site. Adobe Analytics Premium customers can take advantage of live
stream immediately without any implementation changes.
analytics - Using new decisio trees in Adobe Analytics,
marketers can now predict the most likely decisions a customer
will make and influence whether they will buy a product or service,
watch a video, or take another desired action. Traits such as
geography, gender and purchase history are factored into predicting a
customer's digital journey. Using real-time data visualization,
marketers can then personalize live offers to reach their customers
with the right information at the right time. Decision trees will
enable marketers to create intelligent rules for website targeting and
email offers, and to assist call center agents to personalize customer
conversations as they are happening.
Unified segment builder - Marketers can now quickly discover,
create, preview and manage high-value audience segments through the
new, sophisticated segment builder. Audience (News - Alert) segments are easily
created by dragging and dropping key variables, such as gender,
region, average order value, and more. Once created, these audience
segments can be shared across solutions through Master Marketing
Profile, a core service of Adobe Marketing Cloud, and enable marketers
to tailor their campaigns across multiple workflows.
app analytics - Marketers can now tie successful mobile
app downloads to campaigns and attribute actions taken in the app to
measure the success of the campaign. This could include information on
how users get started using the app, user engagement while in the app,
how users share app content via social media, and product purchases,
providing deep insights into the lifetime value of app users. Mobile
app analytics enables marketers to move their customers from mobile
websites to high-loyalty app experiences and attribute app usage
activity to their campaigns.
Apple iBeacon support - Adobe is the first mobile
provider to measure and respond to user engagement in mobile apps
connected to iBeacons in sports stadiums, retail stores and other
external venues. Analytics for Apple iBeacon enables marketers to
deliver personalized content or offers to consumers on their mobile
devices while they are shopping, browsing a trade show floor, or
otherwise moving through the environment connected to iBeacons.
"After a thorough review of the market, we chose Adobe Analytics to
satisfy our current and future analytics and optimization needs," said
David Williams, head of customer intelligence, ASOS.
"We needed a solution that could scale globally with our business,
improve productivity, and offer out-of-the box integration with our
key partners to deliver more value from our existing investments.
Adobe's constant pace of innovation continues to deliver value for our
business, and live stream (the event firehose) is the latest
capability that opens up exciting opportunities for how we engage with
"The new segment builder in Adobe Analytics is enabling the kind of
flexibility that a company like Starwood needs to manage the millions
of customers that enjoy our 1,200 properties worldwide," said Jen
Yacenda, associate director of digital analytics, Starwood
Hotels. "We rely on Adobe Analytics to help us better understand
the online behaviors of our guests and leverage critical insights to
drive future interactions with our customers."
The new functionality in Adobe Analytics is expected to be available to
customers in Spring 2014. Live stream and advanced analytics
capabilities require a license for Adobe Analytics Premium.
About Adobe Analytics
Adobe Analytics is the award-winning analytics backbone of Adobe
Marketing Cloud. It is the industry's best-selling, and most advanced
enterprise analytics solution, used by more than 140,000 marketers and
analysts at the world's largest brands to better understand their
businesses by leveraging big data. Adobe Analytics measures nearly 7
trillion server calls each year.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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