|[May 14, 2014]
Orchestro Sees Demand Analytics SAAS Revenue Surge in 1Q
MCLEAN, Va. --(Business Wire)--
Managing close to $500B of revenue for the world's largest consumer
product companies, Orchestro's
industry first Demand Orchestration solutions are now widely being
adopted as the industry standard.
Orchestro's success comes as consumer brand companies struggle to turn
nearly unlimited amounts of data into actionable intelligence. Today,
the company helps its customers utilize retailer and syndicated data to
better understand consumer patterns and consequently increase on-shelf
availability, run more impactful promotions and invest in the right
Market traction and highlights from the start of 2014 to date include:
Revenue growth in 1Q: Orchestro saw significant SaaS (News - Alert)
quarter-to-quarter revenue growth in 1Q of 2014. Highlights include
strong net new customer expansion with the acquisition of two new
customers, both of which are top-100 CPG manufacturers in the US.
A new Chief Revenue Officer: Bringing more than 20 years of
experience to Orchestro, Stuart Van Houten joins the company as Chief
Revenue Officer, and will oversee enterprise sales, pre-sales, inside
sales, alliances and marketing. He was previously with Clarabridge,
GridPoint and Siemens (News - Alert) in sales leadership roles.
"I am honored and thrilled to join Orchestro at such an exciting
time for the company, and within the industry," said Stuart Van
Houten. "The opportunity to provide both CPG and their retailer
partners' levels of previously unforeseen insights into their
demand data to drive supply chain excellence is a untapped and a
high-growth market that I believe Orchestro is uniquely situated
Better, faster onboarding: Orchestro succeeded in deploying one
of the world's largest consumer pharmaceuticals companies into its
cloud infrastructure in record time in order to help them better
manage in excess of $20B in revenue across 13 categories for their
largest U.S. retailer.
"We're thrilled to close the books on another record quarter," said Prashanth
V. (PV) Boccasam, CEO of Orchestro. "But even more exciting are the
strides we're making with our customers to help them better work with
the world's largest retailers, defining the rhythm between supply and
demand. No one else can provide the actionable insights we do,
especially not on the scale we are."
Stepping Beyond the Shelf
This year, Orchestro has helped its customers respond to market and
environmental demands outside the 'traditional' scope of on-shelf
availability. This February, one of the world's largest food and
beverage suppliers turned to Orchestro in order to better plan and
execute promotions around key promotional events across the U.S. The
results were so compelling that they believe they will never look at
marketing spend analytics any other way for hundreds of promotions they
plan to run on our platform.
Orchestro is also providing guidance and support to its customers,
helping them to navigate the challenges of the United States'
Supplemental Nutrition Assistance Program (SNAP), allowing them to
understand how sales revenue and buyer behavior are impacted by the
Coming Soon: New Product Launch
Within the next month, Orchestro will release a new product, and updated
Orchestro-to-Go mobile application, which will provide deeper
insights and better integration with Orchestro's cloud based software.
the Orchestro blog and our Twitter
for more news about Orchestro.
Orchestro correlates big data to reveal patterns, trends and anomalies
that provide insight into consumer goods to shape decisions for
competitive advantage. Please visit www.orchestro.com
for more information.
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