|[May 20, 2014]
Linkable Networks Unveils Multiple Omni Channel SKU-Level Card-Linked Offer Solutions to Support All Retailer Types and Sizes
BOSTON --(Business Wire)--
Networks, the card-linked offers-based shopper marketing and loyalty
platform, today announced that its patented SKU-level card-linked offers
solution is now available for all retailers - from small mom and pop
shops to mass retailers. As the inventor of SKU-level card-linked
offers, Linkable Networks is moving the card-linked offer industry into
the next generation of product-level deals. The solution
is available in three models: a cash-back model, a real time on-receipt
model, and a model specifically designed for small and medium-sized
What consumers and retailers want, when they want it
love saving money, but they want to be able to do so in the most
efficient, simple way possible. Retailers want innovation that increases
margin, drives sales but keeps costs low. With Linkable Networks'
SKU-level card-linked offers, brands and retailers can meet and exceed
these expectations. Consumers link item-level
offers from any media type to their existing credit or debit cards
and redeemed them in-store or online simply by paying with the same card.
"This is an important step forward in the loyalty and shopper marketing
industry," said Tom Burgess, CEO of Linkable Networks. "Today, retailers
and brands are seeking digital alternatives to the old world paper based
coupon and rebate solutions. These solutions need to be consumer
friendly and simple for the retailer and brand to deploy. Meanwhile,
consumers are more digitally savvy than ever and expect the retailers to
stay with the times."
Unlike other card-linked offers solutions that only support whole store
offers (i.e. $10 off $100) Linkable Networks provides SKU-level
solutions that work for all types of retailers
(grocery, health and beauty, convenience, etc.) and sizes (enterprise or
small business) to better serve their consumers - offering dals on
specific products they buy on a daily basis.
Why SKU-level matters, but isn't one-size fits all
percent of advertising budgets coming from consumer package good
manufacturers for individual brand products, it's important for both
retailers and brands to better utilize advertising dollars to drive
sales of individual items or SKUs both in-store and online. With SKU-level
card-linked offers, brands and retailers are able to track the
success of each campaign for item-level products with full point-of-sale
attribution from any advertising medium.
Traditionally item-level offers tend to be deals such as "50 cents off
of toothpaste" or "buy four frozen pizzas get one free." However,
Linkable Networks provides four different types of SKU-level card-linked
offers for product purchases at retail:
Departmental discounts: e.g. Take 50 percent off all shoes at a
Bundle discounts: e.g. Buy a bag of chips, get a free jar of
Single item discounts: e.g. Save 50 cents when you buy a
2-liter bottle of soda
Multi-store direct brand loyalty discounts: e.g. Get 20 percent
off a brand when you shop at any participating retailer
"SKU Level targeting allows the retailers and brands the ability to
highly target offers which will enhance their customer centric
strategy," said Evan Anthony, retired VP of Marketing for The Kroger Co.
and founder and CMO of Masterpiece USA. "With the multi generations
shopping stores today, retailers and brands want and need the ability to
provide single SKU Level targeting which can enhance their 'Go To
Through Linkable Networks' shopper marketing and loyalty
platform, Retailers and CPG's benefit from the ability to launch
various types of promotions across all media types, API connections and
SKU level campaigns are supported and there is no need for point-of-sale
integration. Loyalty incentives and card-linked offers encourage an
increase of consumer activity and on average, an increase in basket size.
Tweet this: ".@Linkables unveils multiple item-level card-linked offer
solutions for all retailer types and sizes http://bit.ly/1ks1dMt"
About Linkable Networks, Inc.
Networks' shopper marketing and loyalty platform drives consumer
engagement, acquisition and retention while providing leading retailers
and CPG/MFG brands pin-point analytics on consumer shopping behaviors
and patterns. Linkable Networks' patented technology enables brands and
retailers to reach consumers with targeted whole store, SKU-level and
loyalty card linked offers in any media type, providing 100% attribution
from advertisement to point of sale. Retailers and brands can deploy
offers across The
Linkable Network™ (TLN)'s 10,000 online and mobile publishers or
Network Platform™ (LNP) and manage their own card linked shopper
marketing or loyalty program. Linkable Networks bridges the gap between
advertisers, brands, and consumers, leading the way in the
transformation of the modern shopper marketing and loyalty model. To
learn more, please visit us on LinkedIn,
on Twitter (News - Alert).
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