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TMCNet:  'Brand NaMo' to be case study at Devi Ahilya Vishwavidyalaya [Indore] [Times of India]

[May 21, 2014]

'Brand NaMo' to be case study at Devi Ahilya Vishwavidyalaya [Indore] [Times of India]

(Times of India Via Acquire Media NewsEdge) INDORE: After BJP Prime Minister designate Narendra Modi's stupendous show in Lok Sabha polls, the victorious leader will now be part of a management research study of Institute of Management Studies (IMS) at Devi Ahilya Vishwavidyalaya (DAVV).

A group comprising four faculty members and students has initiated a case study on 'Brand Namo'.

"Four of our students are working on a case study on how 'Brand Namo' was established," said marketing management professor, Nishikant Vaikar. The case study will delve into reasons behind the BJP leader's journey to success.

Vaikar said the study would be completed in next three months and lessons would be taught to students along with principles of marketing.

A student researcher, Abhinav Chaurasia, said, "We will look into details as to what kind of management concepts were used in poll campaigning, including advertising, PR and media management. The process of collecting facts for the case study has begun already." (c) 2014 Bennett, Coleman & Company Limited

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