|[May 22, 2014]
5 Consumer Trends Driving GE LED Lighting Design, Consumer Adoption
EAST CLEVELAND, Ohio --(Business Wire)--
GE Lighting introduces its most incandescent-like consumer LED portfolio
yet, including more than 40 new LED products and fixtures, to meet
consumer demand to adequately fill every socket in their homes with energy-efficient
From GE's 40-watt replacement LED, the world's first incandescent-shaped LED bulb to earn an ENERGY STAR (News - Alert)® rating, to today's third generation LED design, GE LEDs provide the same quality of light consumers love from GE's original incandescent. (Photo: Business Wire)
"We know the light consumers love, and we've reinvented and perfected
the LED to emulate incandescent light," says John Strainic, General
Manager, Consumer Lighting for GE in North America. "We know that when
consumers think about energy-efficient lighting, many are deterred by
the memory of early CFL bulbs produced by some manufacturers, and we
want them to know that with GE LED lighting - there are no tradeoffs."
When the first CFL bulbs came to market nearly 30 years ago, consumer
adoption was slowed by the fact that many of these products didn't meet
consumer expectations of light preference and home application needs. GE
Lighting has applied these learnings to its LED product portfolio with
design, light quality and performance capabilities as the primary
considerations. GE LED bulbs provide instant brightness, energy
efficiency, using 80 percent less energy than old incandescent bulbs,
and long life, lasting fifteen times longer - all with the same quality
of light consumers love from GE's original incandescent.
To shed more light on the top consumer trends that shape GE's LED
expansion and why the right time to consider LED lighting is now, we
turn to Tom Boyle, GE Lighting's Chief Innovation Manager, and GE
Lighting's retail partners.
1. As LED prices dramatically decrease, consumer adoption reaches
LED sales will continue to accelerate this year as prices continue to
come down. For A-line shaped LED bulbs commonly used in table lamps,
these LED bulbs will become the most popular technology in this
application by 2016, according to projections by IMS Research, an
electronics research firm. Consumers can find GE Lighting's full breadth
of LED products at major retailers, like Walmart.
"Together with GE, we are working to make an energy-efficient lifestyle
affordable and accessible to all," says John Prince, Senior Buyer
Hardware Consumables at Walmart. "We work with GE Lighting and more than
85 utilities to make LED light bulbs more affordable, helping our
customers save money and light their homes more efficiently."
2. Meeting consumers' desire to integrate more
lighting control, wirelessly
GE Lighting and lighting control manufacturer, Lutron Electronics,
devloped GE 'telligent wireless dimming LED embedded with Lutron's
Clear Connect™ wireless technology. This indoor floodlight LED product
is great for those the do-it-yourselfer who doesn't want to rewire a
space-the bulb screws into the socket the same as a standard bulb. The
dimming capability is built into the bulb itself and the remote controls
up to 10 light bulbs, providing instant dimming. This product is
available at select Sam's Club stores.
"Our members want greater control and flexibility to create a customized
lighting experience based on their unique needs," says Clif Cooper,
Senior Buyer at Sam's Club. "Lighting homes and small businesses
shouldn't be a complicated task, and we're working with GE to provide
our members with the right energy-efficient lighting options, like GE
'telligent - giving simple, convenient dimming capabilities for sockets
that are not connected to dimmer switches."
3. Consumers' preference for quality of LED light
Ultimately, a consumer will be able to tune, or adjust, LED bulbs to
emit a 'cooler' white light in the kitchen or a 'warmer' soft white
light in the living room, based on preference, the task at hand,
functionality or time of day. Until this capability becomes more
affordable for mainstream adoption, GE will continue to develop soft
white, daylight and reveal LED options.
"Stop & Shop and Giant customers want to implement environmentally
sensitive practices in their homes for a good value, such as
energy-efficient LED lighting, but that shouldn't mean compromising on
quality," says Jim Wonderly, Vice President of General Merchandise at
Ahold USA, parent company of Stop & Shop, GIANT/MARTIN'S and Giant
Foods. "We teamed up with GE Lighting to give customers the highest
quality LED bulbs from a brand they trust with optimal energy savings,
making an energy-efficient lifestyle convenient and attainable."
4. Consumers want practical LED options for every
Consumers need LED bulbs to work with their existing home lighting
applications - from table lamps to recessed lighting. Up until now,
consumers didn't have realistic LED options for enclosed fixtures and
linear work lights. With its latest LED portfolio, GE Lighting is
offering LED options for ceiling flush-mount fixtures, or enclosed
fixtures, and LED work lights with hardwire connections, making an
all-LED lit home possible. GE Lighting has proven success in the
commercial space with these types of fixtures and is now offering
residential LED options.
"When customers enter our lighting aisle, we know their primary concern
is to find the right light bulb for a specific functional need," says
Jamie Akemann, Vice President - Hardlines at Meijer. "Our customers are
not necessarily concerned with the science behind lighting - they simply
want to know which energy-efficient LED light bulb fits a particular
socket and will give them that cozy feeling in their living room.
Working with GE, we're creating an in-aisle experience that provides the
information our customers need while demonstrating how lighting can help
create an overall mood in a room."
5. To further propel consumer adoption, recognizable
lighting shapes are vital
Familiarity of light bulb design and shape is still vitally important to
avoid confusion and to spur continued LED adoption. While LED lighting
gives us exciting new capabilities to light our homes in new ways
without using conventional lighting fixtures, this transition will take
time. With this in mind, GE Lighting continues to develop LED bulbs in
A-line and other incandescent shapes.
Consumers can find our newly designed A-line ENERGY STAR-qualified LED
products at major retailers, like Walmart and Sam's Club. Our third
generation 40- and 60-watt will be available in May, and our second
generation 75- and 100-watt replacement LEDs will be available this
"While no other technology has enabled us to explore these exciting, new
opportunities with lighting, we know we need to guide consumers through
this fundamental lifestyle shift from the way they've lit their homes
for more than 100 years," says Strainic. "We'll continue to put consumer
needs and preferences first as we develop our LED lighting products."
To calculate a home's energy-saving potential by switching to LED
lighting, GE Lighting has developed a new tool, an
LED energy-saving calculator. This tool translates energy savings
into relatable terms for consumers, making the switch a no-brainer.
To learn more about these and other innovative consumer LED products,
About GE Lighting
Lighting invents with the vigor of its founder Thomas Edison to
develop energy-efficient solutions that change the way people light
their world in commercial, industrial, municipal and residential
settings. The business employs about 13,000 people in more than 100
countries, and sells products under the reveal® and energy
smart® consumer brands, and Evolve™, GTx™, Immersion™,
Infusion™, Lumination™, Albeo™ and Tetra® commercial brands,
all trademarks of GE. General Electric (NYSE: GE) works on things that
matter to build a world that works better. For more information, visit www.gelighting.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140522006108/en/
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