|[May 29, 2014]
iluminar Lights the Way for The Weather Channel's 'Tornado Track'
SUGAR LAND, Texas --(Business Wire)--
the specialist manufacturer and supplier of infrared (IR) and white
light illuminators and license plate recognition products, is supporting
NBC Universal's (News - Alert) The Weather Channel, 'Tornado Track' crew.
Iluminar LED Lights on The Weather Channel Truck. (Photo: Business Wire)
Featured regularly on The Weather Channel each time they are on the road
chasing storms, the Tornado Track crew is led by meteorologist Mike
Bettes. Mike and his team use a GMC Yukon full-size SUV to check severe
weather conditions and report their findings live, on-air and online.
The Weather Channel broadcasts these Tornado Tracks primarily to ensure
the safety of those who maybe in harm's way, and also to illustrate to
viewers how powerful each tornado outbreak is.
Amongst the most deadly of weather phenomenon, nighttime tornadoes are
2.5 times more likely to kill than those occurring during daytime
hours. "Nocturnal tornadoes are particularly dangerous for several
reasons," says Dr. Greg Forbes, severe weather expert at The Weather
Channel. "One is that it's nearly impossible to see the tornado coming,
so getting and heeding warnings is crucial. Another is that people are
often asleep and caught unaware. People are usually at home, often in
structures that are not as sturdy as their place of work."
Helping the Tornado Track crew to see the powerful natural phenomenon in
the dark are iluminar's super long-range IR919
series LED infrared lights. Marc Weinstock, Director, Field Operations,
explains: "The iluminar infrared lights help us tremendously, because
often, storms happen at night and without either true night vision or
infrared it's impossible to see some of these tornados. Our new Q-Ball™
camera system mounted to the Tornado Track vehicle has infrared
capability. Supporting this capability, two iluminar super long-range
infrared LED lights are mounted on the front of the vehicle and one on
each side, to give 270 degrees of coverage - allowing the crew to see
tornadoes at night.
"We thank iluminar for their generosity in donating lighting to the
cause. They have helped subsidize the project, which alerts the public
to eminent weather patterns and promotes public safety."
"We are thrilled to work with NBC Universal and The Weather Channel in
their efforts to alert people to the threats of severe and dangerous
weather," says Mrs.
Eddie Reynolds, President & CEO of Iluminar Inc. "This is a
wonderful venture and we are pleased iluminar infrared lighting is
playing a role in keeping people safe and informed."
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140529006496/en/
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