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TMCNet:  JLR's Dream Fund for young people [China Daily: Hong Kong Edition]

[June 08, 2014]

JLR's Dream Fund for young people [China Daily: Hong Kong Edition]

(China Daily: Hong Kong Edition Via Acquire Media NewsEdge) Land Rover fleet visits Nanning Charity Home during the brand's Never Stop Discovering journey on May 22.

  First fund dedicated to children, youth, powered by 50m yuan investment Since Jaguar Land Rover first entered the China market in 2010, the company has been engaged corporate social responsibility (CSR) programs as a means of giving back to society. With continued growth in the world's second-largest economy, the British automaker is now taking another step in that direction with the Jaguar Land Rover China Children & Youth Dream Fund.


Powered by a donation of 50 million yuan ($7.9 million) spread over three years, the fund will support local initiatives for China's young people, especially underprivileged children and youth, to help them reach their goals and make their own personal contributions to society.

The Dream Fund was launched last Wednesday in the Great Hall of the People in Beijing.

The ceremony included speeches, performances by children and the check handover to its fund partner, the China Soong Ching Ling Foundation.

A number of the Dream Ambassadors who will work closely with the fund were also introduced, including celebrities such as composer Zhang Yadong.

Although not the biggest premium car company by market share in China, Jaguar Land Rover is determined to become a major force for social responsibility, said Bob Grace, regional president of Jaguar Land Rover Greater China.

A new chapter in commitmentBeckham soccer fund to help needy kids Bob Grace (left), regional president of Jaguar Land Rover Greater China, donated check of 50 million yuan to Qi Mingqiu, executive chairman of China Soong Ching Ling Foundation on Wednesday inBeijing.

  "CSR is an integral part of our China strategy. The establishment of the Dream Fund highlighted a milestone in Jaguar Land Rover's history in China, marking its further development and long-term commitment to local market and customers." "As we embark on this exciting journey of giving back to society, we hope to work hand-in-hand with all of you to fulfill all our dreams of a better tomorrow," Grace said.

As joint partner of the Dream Fund and one of the most respected non-governmental organizations in China, the China Soong Ching Ling Foundation has long been devoted to developing and educating young people.

"We are building the future and take the development of children as a serious responsibility, which also clearly identifies with Jaguar Land Rover China's CSR principles," said Jing Dunquan, vice-chairman of the foundation.

"I believe our collaboration will integrate our combined resources across a number of areas and help build a bridge for the younger generation that will lead to them realizing dreams." The fund has been structured around four program areas: Sports for All, Road Safety, Children & Youth Development and Social Care.

Two initial programs were launched at the event. Land Rover Never Stop Caring Journey for Vision program will screen thousands of children for eye problems, enabling them to get glasses and/or treated for serious eye conditions.

The Jaguar China Youth Football Development Initiative will bring the spirit of Jaguar Alive with ambitious sports program across China.

Sport participation will not only build healthy bodies but also build stronger character to best serve these young people as they become adults and contribute to society in the future.

The program is supported by the world football legend David Beckham, who is also the Jaguar brand ambassador in China.

A new chapter in commitmentBeckham soccer fund to help needy kids (c) 2014 China Daily Information Company. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).

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