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TMCNet:  ZEE ZINDAGI TO INVEST Rs100 CRORE FOR MARKETING

[June 09, 2014]

ZEE ZINDAGI TO INVEST Rs100 CRORE FOR MARKETING

(Indian Business Insight Via Acquire Media NewsEdge) Zee Entertainment Enterprises is planning to spend Rs100 crore to market a new general entertainment channel, Zindagi. The new channel will source content from Pakistan, Latin America and West Asia. The company intends to launch a new channel in South India.


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