Walmart Labs and InMarket Discuss the Potential of iBeacon Technology for Retail in Complimentary Webinar
(PR Web Via Acquire Media NewsEdge) (PRWEB) June 09, 2014
The exclusive webinar is taking place on Thursday June 19th.
With the advent of low-energy Bluetooth (BLE) and hyper-local Location Based Services, beacon technology and proximity push notifications are disrupting the in-store consumer retail experience, revealing a multitude of marketing and product opportunities for brands. Retailers can now not only reach shoppers at the point of purchase through mobile POS solutions, but provide consumers with valuable content as they shop to drive targeted purchases in-store.
Steve Statler, previously of Qualcomm Retail Solutions, stated, "It's been exciting to see the response to the beacon phenomenon. In an industry known for slow adoption due to fragmentation and thin margins, we are seeing rapid change and significant impacts on business. Most of the major players have beacons on their radar, and many are working on pilots now."
In just one hour, the webinar will highlight some of the core decisions that should be considered as retailers and marketing experts design a store experience in-line with today's mobile consumer behaviour. Open Mobile Media suggest that the webinar is appropriate for any marketing, digital, mobile and technology focused retail executives that are responsible for driving in-store and multi-channel strategies.
The webinar will take place on June 19th at 10-11am PST (1-2pm EST).
To avoid missing out on this unique take on mobile retail, sign up for the complimentary webinar here: http://www.openmobilemedia.com/san-francisco/webinar.php.
The experts include:
• Mukesh Jain, Mobile Commerce, Walmart Labs
• Jeff Jensen, Executive VP, inMarket
• Steve Statler, Founder, Cause Based Solutions (formerly Qualcomm Retail Solutions)
Sign up here for free: http://www.openmobilemedia.com/san-francisco/webinar.php.
About Open Mobile Media Ltd.
Open Mobile Media is a registered company in England and Wales Registered number 04388971, 7-9 Fashion Street, London, E1 6PX, UK. The company specializes in providing business intelligence to business leaders across the converging mobile, Internet, media and high tech spaces. http://www.openmobilesummit.com.
For more information contact:
Open Mobile Media
Read the full story at http://www.prweb.com/releases/2014/06/prweb11919688.htm
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