|[June 09, 2014]
Toshiba Tec launches new B2B go-to-market brand as part of intensive three-year growth strategy
TOKYO --(Business Wire)--
Toshiba (News - Alert) Tec Corporation has launched a new global go-to-market brand, Together
Information for its Printing Solutions Business within the
Global Solutions Business Group.
Based in Tokyo, Toshiba is a leading provider of in-store retail,
office, and supply chain business solutions. In Printing Solutions
Business, in addition to its core business, the strategy of
differentiation based on unique factors, including the eco solutions and
vertical solutions is set to enhance the business. Toshiba's unique eco
solutions contribute to the customers from both ecological and economic
perspective with the flagship environmental technology including world's
first paper reusable system. Toshiba's vertical solutions, based on
versatile information technologies, provide its unique value especially
to the customers in retail, logistics, and manufacturing industries.
As part of the ongoing development and expansion of its multiple
business lines, Toshiba is working to further strengthen cross-channel
integration of products and services and to enhance the delivery of
holistic solutions to its customers. This focus on synergy,
collaboration, communication and "togetherness" is central to Toshiba's
long-term business strategy and underpins its new go-to-market brand
message under the Toshiba corporate brand.
Specifically, Together Information is Toshiba's vision for
how people and organizations create, record, share, manage and display
ideas and data. It is based on Toshiba's belief that the most successful
organizations are those that communicate information in the most
effective way. Toshiba makes that possible through an integrated
portfolio of industry-specific solutions, all of which reflect its
commitment to the future of the planet.
As Toshihiko Minato, Senior Manager of Marketing Department, Printing
Solutions Operations for Toshiba Tec explains: "Thanks to all the
efforts of our business partners and our employees around the world, we
have been successful in the printing solutions industry for a long time
- nearly 40 years. However, competition is growing, and we need strong
business initiatives for the future. We wanted to find a vision that
communicates these things and that our team can unite behind. Together
Information is a great concept, and I'm looking forward to the
continued success Together Information will bring to our
solutions and services portfolio."
January 2013 saw the successful launch of Together Commerce, the
go-to-market B2B brand vision for Toshiba Global Commerce Solutions, the
in-store retail solutions business of Toshiba.
As a pair with Together
Commerce and Together Information, these two brands
will strongly drive Toshiba group's B2B business.
Toshiba Printing Solutions Business will roll out Together
Information to realize its mission to work towards a more
prosperous and sustainable future for everyone.
For more information, please visit: http://www.toshibatec-ris.com/ris_tecfiles/togetherinformation/index.html
About Toshiba Tec
Toshiba Tec Corporation is a Toshiba's
group company, a leading provider of technology solutions, operating
across multiple industries - ranging from retail, education and business
services to hospitality and manufacturing. With headquarters in Japan
and over 80 subsidiaries worldwide, Toshiba Tec Corporation helps
organizations transform the way they create, record, share, manage and
Please visit http://www.toshibatec.co.jp/en/
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