|[June 09, 2014]
Salesforce ExactTarget Marketing Cloud Announces Partnership with LINE
INDIANAPOLIS --(Business Wire)--
The ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM),
today announced a partnership to create new mobile marketing solutions
with LINE, the free call and messaging app, empowering marketers to
connect with customers in new ways through mobile messaging.
Comments on the News
"Marketing has shifted from brands managing customers through
campaigns, to brands and customers engaging on a journey together. Now
more than ever, that journey is taking place on a mobile device," said
Scott McCorkle, CEO, ExactTarget Marketing Cloud. "ExactTarget
Marketing Cloud empowers brands to take advantage of this shift by
connecting with customers in new ways through SMS, MMS push
notifications, and now mobile messaging, including LINE and its more
than 400 million global users."
"We are excited to launch our Business Connect program globally with
the ExactTarget Marketing Cloud," said Shintaro Tabata, Executive
Officer Head of Corporate Sales at LINE Corporation. "ExactTarget
Marketing Cloud's best in breed mobile marketing solutions will enable
brands to connect with customers by delivering valuable content to
them directly within the LINE application."
"Consumers expect anything they want in their immediate context in
their moment of need. They will reach for their phone for information
and services. The only open question for you is, will you be there to
serve them in that moment?" wrote Julie Ask, Vice President and
Principal Analyst at Forrester Research (News - Alert), Inc. in the March 2014
report, "Mobile's Trojan Horse: The Messaging Platform".
"Brands that lack the means or that have the sensibility to realize
that not every consumer will download their app look to the mass reach
of these third-party platforms to engage with consumers to build
brand, distribute coupons, or even transact."
ExactTarget Marketing Cloud and LINE: For The First Time Customers
Will Be Able To Power Personalized, Data-Driven Interactions on Mobile
LINE's global registered users recently hit the 400 million mark, and
mobile messaging services have added
more than one billion users in five years. Mobile messaging
platforms are becoming a crucial new channel for marketers to engage
with customers on mobile devices, however, many marketers do not have
the resources to directly integrate with mobile messaging platforms and
send targeted, optimized messages to specific customers.
For the first time, marketers will now have n opportunity to directly
engage with customers through messaging platforms alongside all of their
1:1 digital marketing within the ExactTarget Marketing Cloud. Similar to
short message services (SMS), brands can interact with customers who
have "followed" or opted in to receive communication from the
brand. Brands can drive engagement through group messaging by sharing
exclusive content such as offers, coupons or behind the scenes images
and videos. Personalized responses are sent using data directly managed
by ExactTarget Marketing cloud, or data from the brand's database. With
the customer's permission, marketers can also link LINE accounts with
the customer's profile in the ExactTarget Marketing Cloud, providing a
360 degree view of the customer that now includes engagement and
conversion data from mobile messaging platforms.
ExactTarget Marketing Cloud will allow brands to get closer to their
customers on mobile messaging platforms with the following features:
Deliver valuable content by segmenting and targeting LINE followers
based on profile data stored within the ExactTarget Marketing Cloud,
such as location and language
Interact with LINE followers in personal two-way communications
Drive engagement with rich, dynamic content, including videos, images,
and audio files
The addition of LINE is the latest innovation from ExactTarget Marketing
marketing solutions, which allow marketers to send timely, targeted
mobile marketing offers, alerts and other mission critical
communications through personalized and location-targeted SMS, MMS and
push messages, mobile email and mobile applications.
Global Marketing Leaders Deliver 1:1 Marketing at Scale With the
ExactTarget Marketing Cloud
More than 10,000 companies are now managing digital marketing at scale
with the world's most powerful 1:1 digital marketing platform, the
ExactTarget Marketing Cloud from salesforce.com.
No other solution enables marketers to manage the entire customer
journey, build a single view of the customer and deliver 1:1
relationships at scale.
Pricing & Availability
ExactTarget Marketing Cloud LINE capabilities are currently in private
beta and are expected to generally available in Q3. Pricing will be
announced at the time of general availability.
About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE:
CRM) is the leading 1:1 digital marketing platform, connecting companies
with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive
property of salesforce.com.
© 2014 salesforce.com.
All rights reserved.
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