|[June 10, 2014]
Optimizely Partners with Ifbyphone to Include Critical Call Conversion Data in Website A/B Testing
CHICAGO --(Business Wire)--
Ifbyphone (News - Alert), the leader in voice-based
marketing automation, today announced a partnership with Optimizely
to integrate Ifbyphone's advanced call tracking data with Optimizely's
world-leading optimization platform. Now marketers using Optimizely for
website optimization can identify not only which page variations
generate the most web conversions, but inbound sales calls as well. The
partnership enables businesses and agencies to optimize website content
and PPC (pay-per-click) landing pages to drive more higher-value leads
that convert more frequently to opportunities and revenue.
The announcement comes as inbound sales calls to businesses are
skyrocketing, and phone calls have become the most sought-after and
lucrative lead type. According to analyst firm BIA/Kelsey:
The surge in mobile device adoption is driving an influx of sales
calls into businesses. 30 billion calls were made to businesses in the
U.S. alone last year, and that number is expected to reach 73 billion
Inbound calls are not only growing in volume, but also in value. 66%
of businesses consider phone calls excellent or good leads, more than
any other lead type. And inbound calls convert to revenue 10 times
more than web leads.
"Thanks in part to the proliferation of smartphones, we are seeing an
undeniable and growing trend of consumers researching products and
services online but converting offline using their phones," said Irv
Shapiro, CEO of Ifbyphone. "Marketers are now in a race to optimize
their web pages and search strategies to generate more of these
high-value calls. It's why Ifbyphone's partnership with Optimizely is so
exciting. By including previously unavailable call conversion data from
Ifbyphone in Optimizely's platform, marketers can now maximize their
website's impact by selecting the page variations that drie the most
online and offline conversions."
Lead metrics attributing inbound calls to the correct marketing source,
including web pages, ads and search engine queries, have been
traditionally difficult to capture, leaving a blind spot in marketing
data that negatively impacts lead generation and revenue. Ifbyphone's
next-generation call tracking platform not only captures that data
automatically for Optimizely users to leverage in their testing, it also
provides them with a full suite of tools to control how those calls get
routed and managed to optimize conversion rates and sales.
"Optimizely has enabled thousands of businesses to dissolve technical
bottlenecks," said Chris Tiutan, Product Marketing Manager at
Optimizely. "The Ifbyphone integration expands that idea-helping our
customers run their businesses more efficiently with the best testing
and call tracking platforms available. We're thrilled to partner with
Ifbyphone to make our customers even more successful."
"Using Optimizely and Ifbyphone together has enabled us to truly
optimize conversions from our site," said Christian Krohn, senior
manager of e-marketing at pt Health, one of Canada's fastest growing
health care companies. "Phone (News - Alert) leads are our most important conversion
goal, and being able to use Ifbyphone to track them back to the right
marketing source has been critical to our success. Having Ifbyphone's
call data as part of our Optimizely split tests has enabled us to find
landing page variations that really convert. We couldn't be happier with
To learn more about the benefits of this partnership to marketers, visit
website or stop by the Ifbyphone booth (#2011) and the Optimizely
booth (#1339) at IRCE
2014 at the McCormick Center in Chicago from June 10-13.
Ifbyphone provides the leading voice-based marketing automation (VBMA)
platform that businesses and marketing agencies rely on to connect,
measure and optimize sales calls. Built specifically for marketing and
sales, Ifbyphone's cloud-based solution helps companies of all sizes
optimize marketing spend across all channels, generate and convert more
high-quality leads and acquire more business over the phone.
Known for its unmatched ease-of-use and reliability, Ifbyphone's VBMA
platform has successfully processed over 250 million calls for over 650
million minutes. Organizations of all sizes in all industries use
Ifbyphone, including marketing agencies, lead generation, e-commerce,
direct response, financial services and insurance, health care, retail
and logistics and SaaS (News - Alert) and technology. For more information, visit www.ifbyphone.com.
Optimizely is the world's leading optimization platform, providing A/B
testing, multivariate testing, and personalization for websites and
iOS applications. The platform's ease of use empowers organizations to
conceive of and run experiments that help them make better data-driven
decisions. Optimizely meets the diverse needs of any organization
looking to deliver unique experiences to their audience. To learn more,
or join Optiverse today.
Ifbyphone and the Ifbyphone logo are trademarks of Ifbyphone, Inc.
All other trademarks are the property of their respective owners.
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