The Marketing Kraal: Elevating brands and empowering communities [Bizcommunity (South Africa)]
(Bizcommunity (South Africa) Via Acquire Media NewsEdge) }Making use of its highly impactful media platforms, The Marketing Kraal is not only offering advertising media solutions for its clients but has also been empowering communities in the townships and rural villages through its site owner fee program.Lawrence Nthoke (Middle) with Lebona Moleli and Teboho Mathopo of The Marketing KraalLawrence Nthoke's branded containerLawrence Nthoke's container with e.tv advertisementMaking use of its highly impactful media platforms, The Marketing Kraal is not only offering advertising media solutions for its clients but has also been empowering communities in the townships and rural villages through its site owner fee program. Since its inception in 2007, the company has been contributing at least 10% of its advertising media revenue to many container and wall mural site owners. This has consequentially contributed towards the socio-economic upliftment of the previously disadvantaged South African communities.
"Mr Lawrence Bongani Nthoke is one such beneficiary of the site owner fee program. Lawrence has been a proud owner of a Hair Salon Container in Pimville Soweto since 2003. The Marketing Kraal approached Lawrence in 2010 to utilise his container for advertising purposes. To date, he has been one of our many proud and trusted site owners," says Lebona Moleli, CEO of The Marketing Kraal.
"With the rental fee received from The Marketing Kraal, I have managed to buy equipment and hair products for my hair salon and this has significantly improved my cash flow. The advertisement on my container has also attracted customers to my salon and has enhanced the image of the salon, says Lawrence. The colourful advertisement on my container has been the talk of my neighbourhood ever since The Marketing Kraal approached me way back in 2010," concludes Lawrence.
The Marketing Kraal is a 100% black-owned proudly South African Media Company that has assisted many South African brands to connect with their consumers within the fast growing township and semi-urban markets.
"The company's media platforms include billboards, container adverts, container billboards, wall murals, building wraps and street pole ads. Our key competitive advantage has been the 360-degrees knowledge and understanding of the township market. Our sites are selected strategically for our clients based on the marketing and communications objectives of their campaigns but our socio-economic contribution to our communities has also been our priority," concludes Lebona.
For more information about The Marketing Kraal, visit www.themarketingkraal.co.za
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