Leo Burnett wins Overall Agency of the Year award [New Straits Time (Malaysia)]
(New Straits Time (Malaysia) Via Acquire Media NewsEdge) KUALA LUMPUR: LEO Burnett/Arc Worldwide reclaimed the Overall Agency of the Year award at the Advertising+ Marketing's 5th annual Agency of the Year Awards held Friday last week, sweeping a total of seven golds and one bronze in the process.
Witnessed by a 470-strong crowd at the Hilton Kuala Lumpur, Leo Burnett/Arc Worldwide reclaimed the title that it last won in 2012 after winning golds for Creative Agency of the Year, Brand Consultancy of the Year, Public Relations Agency of the Year, Social Media Agency of the Year, Event Marketing Agency of the Year, Direct Marketing Agency of the Year and Mobile Marketing Agency of the Year, as well as a bronze for Digital Marketing Agency of the Year.
Leo Burnett Group Malaysia chief executive officer Tan Kien Eng said: "It is a great honour to receive recognition among top marketeers of the industry. Our sincerest gratitude goes out to the jury members, A&M for organising the awards show, our valued clients for their gracious and unending support. Without them, we would not have the opportunity to prove ourselves and our people in the Leo Burnett Group for continuously setting high standards and reaching for t h e stars."
Staying true to the awards objective of being the only agency award that is decided solely on the opinions of client-side marketers, the winners were determined by a panel of eighteen senior client marketers hailing from various industries and brands, such as BMW Group, Maybank, Sime Darby and Tune Talk, all of whom carried years of experience in the marketing and communication fields.
Entries were judged with equal weight going to business performance, staff development and management, contributions to the industry and community at large and creative work carried out over the previous year.
Leo Burnett/A rc Worldwide as well as its sister division Alpha 245 also grabbed numerous MARKies, including Best Idea - Direct Mail: Somersby "Sweet Surprise" for Carlsberg Malaysia, Best Use of Branded Content: "Windchimes in a Bakery" for Samsung Electronics Malaysia, and both "Best Idea - Out of Home" and "Best Use of Out Of Home" categories: the "Lipton Tea T wist" for Unilever Malaysia.
The MARKies empasis e excellence in two main areas: creative ideas, where innovation is combined with top-class execution, and media usage, which champions deep media understanding with powerful channel presence.
Entries were assessed based on the highest combined score for challenge, strategy, execution and results.
"Our work is deeply rooted in our core 'HumanKind' philosophy where we believe creativity has the power to transform human behavior.
"It is only through keen understanding of human behaviour that we are able to create meaningful work which can affect change within our communities," said Tan.
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