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TMCNet:  Bell Media Agency Wins Unprecedented Second Consecutive Global Marketing Team of the Year Award at 2014 PromaxBDA Awards in New York City

[June 13, 2014]

Bell Media Agency Wins Unprecedented Second Consecutive Global Marketing Team of the Year Award at 2014 PromaxBDA Awards in New York City

(Canada Newswire Via Acquire Media NewsEdge) - Bell Media once again the leading Canadian media group - - 2014 winners include campaigns for MUCH, CTV, M3, TSN, SPACE E!, CP24, ZTélé, TheLoop.ca, and MTV - To tweet this release: bit.ly/1lrh0uH NEW YORK CITY, June 13, 2014 /CNW/ - For an unprecedented second consecutive year, the Bell Media Agency was recognized as the Global Marketing Team of the Year at the 2014 PromaxBDA Awards. The awards were handed out Thursday at the Hilton New York Midtown Hotel, during the closing night of PromaxBDA: The Conference 2014, the annual gathering of the international association of entertainment marketing, promotion, and design professionals. The annual awards honour and recognize the most imaginative and impactful creative marketing, promotion, and design campaigns in the entertainment industry world-wide.


The Bell Media Agency received a total of 72 nominations this year, taking home 23 Global Excellence awards - more than any other company in the world - including six Gold statues, nine Silver statues, and eight Bronze statues. The Bell Media Agency also was awarded 22 North American statues, making it the leading Canadian media organization at the Awards, securing eight Gold statues, four Silver statues, and 10 Bronze statues. Overall, Much alone received an astounding 30 awards.

The Bell Media Agency continues to lead as one of the most decorated marketing and creative groups in the business. In addition to supporting the marketing and promotion of Bell Media's TV, Digital, and Radio properties, the Agency continues to increase its focus on premier brand partnerships, seamlessly aligning sponsors' needs and brand integrity.

"One of the best parts about our awards is the chance to see the way these companies have grown and evolved over the years to keep up with the changing entertainment market," said Stacy La Cotera, VP of Global Awards & Competitions. "Bell Media Agency has been winning PromaxBDA awards for several years, and they continue to elevate their work, consistently reaching higher and producing creative campaigns that truly stand out from the rest." "The Bell Media Agency team takes a tremendous amount of pride in their work. We're truly honoured to continually receive recognition on the international stage alongside top broadcasters and agencies," said Jon Arklay, Senior Vice-President, Bell Media Agency: Brand, Creative, and Marketing. "I'm incredibly proud of our team - being recognized as the Global Marketing Team of the Year for a second consecutive year is a remarkable achievement." PromaxBDA leads the international community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honouring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor, and technology provider and is considered to be the leading international resource for education, community, creative inspiration and career development in the media and media marketing sectors.

With an impressive 30 nominations this year, the Bell Media Agency was also announced as finalists for the 2014 PromaxBDALocal Awards, which will be presented Thursday, June 26, 2014.

Below is the complete list of the 2014 PromaxBDA Promotion, Marketing and Design Awards for Bell Media: MUCH (30 Awards) WORLD GOLD COMEDY PROGRAM CAMPAIGN MUCH: NORTH PARK INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN MUCH: NORTH PARK INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN MUCH: MUCH RECREATES MOVIES HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA MUCH: 2013 MMVAS WORLD SILVER CHANNEL HOLIDAY/SPECIAL EVENT CAMPAIGN MUCH: 2013 MMVAS LIVE EVENT CAMPAIGN MUCH: 2013 MMVAS HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN MUCH: 2013 MMVAS WORLD BRONZE COMEDY PROGRAM SPOT MUCH: CONAN MUCHO LIVE EVENT SPOT MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN GENERAL IMAGE SPOT MUCH: TMC - SERENA RYDER CHANNEL HOLIDAY/SPECIAL EVENT SPOT MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN ART DIRECTION & DESIGN: SELF PROMOTION/SHOW REEL/COMPANY IMAGE REEL MUCH: CHANNEL DESIGN SOUND DESIGN MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN ART DIRECTION & DESIGN: PROGRAM PROMOTION WEBSITE MUCH: THE BIG JINGLE NORTH AMERICAN GOLD INTERSTITIAL/"PROMO-TAINMENT"/GENERAL PROGRAM WRAPS CAMPAIGN MUCH: NORTH PARK INTERSTITIAL/"PROMO-TAINMENT"/MOVIE PROGRAM WRAPS CAMPAIGN MUCH: MUCH RECREATES MOVIES ART DIRECTION & DESIGN: PROGRAM INFORMATIONAL GRAPHICS MUCH: MMVAS ENTERTAINMENT PROGRAM SPOT MUCH: CONAN MUCHO COMEDY PROGRAM CAMPAIGN MUCH: NORTH PARK HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT MUCH: MMVA 13 LAUNCH SPOT - HORROR CABIN ANIMATION MUCH: NORTH PARK NORTH AMERICAN SILVER HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT MUCH: BIG JINGLE LAUNCH GENERAL IMAGE SPOT MUCH: TMC - SERENA RYDER GENERAL IMAGE SPOT MUCH: TMC NORTH AMERICAN BRONZE CHANNEL HOLIDAY/SPECIAL EVENT SPOT MUCH: HOLIDAY WRAP LAUNCH - THE TREE LIVE EVENT SPOT MUCH: BIG JINGLE LAUNCHART DIRECTION AND DESIGN: INTERSTITIAL/SHORT FORM CAMPAIGN MUCH: NSFW BUMPERS HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN USING MULTIPLE MEDIA MUCH: 2013 MMVAS CTV (1 Award) WORLD SILVER ART DIRECTION AND DESIGN: NEWS PROGRAM PROMOTION PACKAGE CTV NEWS: FILTER AND FOCUS PROMO M3 (1 Award) NORTH AMERICAN BRONZE ART DIRECTION AND DESIGN: PROGRAM-SPECIFIC LOGO M3: M3 LOGO TSN (5 Awards) WORLD SILVER ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER TSN: NHL ON TSN PLAYER BUMPER NORTH AMERICAN GOLD LIVE EVENT CAMPAIGN TSN: 2013 SCOTTIES NORTH AMERICAN BRONZE ART DIRECTION AND DESIGN: SPORTS PROGRAM GENERAL IMAGE SPOT TSN: 2013 RAPTORS LAUNCH ART DIRECTION AND DESIGN: SPORTS PROGRAM SPECIAL EVENTS SPOT TSN: 2013 NHL DRAFT ART DIRECTION & DESIGN: SPORTS PROGRAM BUMPER TSN: NHL ON TSN PLAYER BUMPER SPACE (3 Awards) WORLD GOLD ART DIRECTION & DESIGN: HOLIDAY/SEASONAL/SPECIAL EVENTS SPOT SPACE: 12 DAYS OF SPACEMAS WORLD SILVER PROGRAM PROMOTION RADIO SPOT SPACE: PANIC BUTTON COPYWRITING FOR A RADIO SPOT SPACE: IT'S ALL AROUND YOU MTV (1 Award) NORTH AMERICAN BRONZE SOMETHING FOR NOTHING MTV: MTV MOVIE AWARDS LEMIEUX CP24 (2 Awards) WORLD SILVER PUBLIC SERVICE ANNOUNCEMENT SPOT CP24: CHRISTMAS WISH - STILL DESERVING NORTH AMERICAN BRONZE NEWS/INFORMATION PROGRAM CAMPAIGN CP24: BREAKFAST - NEWS DOESN'T SLEEP IN TheLoop.ca (1 Award) WORLD SILVER CHANNEL/STATION/PLATFORM WEBSITE THELOOP.CA: THE LOOP E! (1 Award) WORLD BRONZE PROMOS AT THE MOVIES E!: BELL MEDIA WHISTLER FILM FESTIVAL TRAILER Ztélé (1 Award) NORTH AMERICAN SILVER ART DIRECTION AND DESIGN: GENERAL CHANNEL IMAGE SPOT ZTÉLÉ - HOSTS About Bell Media With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada's premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.

SOURCE Bell Media

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