Geely builds iron triangle of online shopping to boost its sales [Global Times]
(Global Times Via Acquire Media NewsEdge) Amid the background that selling cars online is no longer a rare event, the auto makers often achieve satisfactory results via the online platforms. In the just concluded party held by the Geely Tmall flagship store celebrating its three-year-old birthday, Geely saw a huge number of visitors and yielded a stunning sales volume. The traffic of the website of Geely Tmall flagship store reached 1.56 million and the total sales amounted to 1,247 units, making another outstanding achievement in the sales.
During the celebration, a series of marketing modes have been employed to mobilize the consumers enthusiasm. For example, a Panda CROSS can be bought at 50% discount on Juhuasuan, a group shopping website run under the Taobabo brand; Tmall coupon cards and redemption qualifications at 50% discount is offered for purchase of any car model; car decoration gifts package is provided when consumers pick up their new cars; a raffle can be drawn for any order; he transparent car prices reassure the consumers. All these efforts meet the comprehensive needs of consumers from different perspectives.
Besides the Tmall, on December 12, 2013 Geely officially launched its official flagship store on Suning, a large B2C online shopping platform, making itself the first auto manufacturer on Suning. Shortly after the deal, Geely joined hands with Blemall on December 27, 2014 and simultaneously launched a large-scale promotion campaign. The three e-commerce giants constituted the iron triangle of online shopping for Geely vehicles, helping to further deepen the marketing modes of the firm on the e-commerce platforms. The flagship store on Jingdong Mall has come to the negotiation on cooperation details and is expected to be officially launched in June this year.
By establishing the first e-commerce flagship store in domestic automobile market in 2010 and making continuous efforts to forge an innovative and sustainable e-commerce development mode in these years, Geely has always provided the consumers with products featured by top quality and transparent prices, and timely auto information. With the gradual maturity of its "online car shopping" mode, Geely will occupy more market share with the new concept of e-commerce in the era of smart mobile terminals.
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