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TMCNet:  AdMedia Partners Advises EffectiveBrands in its Acquisition by WPP's Millward Brown

[June 18, 2014]

AdMedia Partners Advises EffectiveBrands in its Acquisition by WPP's Millward Brown

NEW YORK --(Business Wire)--

M&A advisory firm AdMedia Partners, Inc. is pleased to announce that it acted as the exclusive financial advisor to EffectiveBrands, one of the world's leading marketing strategy consulting firms, in its acquisition by Millward Brown, a global leader in brand, media and communications research and a member of WPP.

Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer. Millward Brown Vermeer will work with the world's leading CMOs and brands to align the "why, what and how" of marketing strategy to drive brand-led business growth.

Andy Schoder, Managing Director at AdMedia Partners, said, "Both parties recognized a rare opportunity to bring two leading consultancies together to build on their respective strengths and reach. The businesses complement each other extremely well and the combination will enable them to develop comprehensive strategies for clients looking for global brand and marketing solutions to deliver sustained growth."

EffectiveBrands was founded in 2001 by Marc de Swaan Arons and Frank van den Driest. The founders, along with the firm's 65 employees, bring extensive brand marketing experience to client engagements. EffectiveBrands' Marketing2020 study is recognized as the most global and comprehensive CMO research program ever conducted and helps global CMOs align marketing strategy, structure and capability with business growth.

De Swaan Arons said, "Millward Brown Vermeer brings togther a unique combination of talent, experience and locations to offer clients the first holistic, end-to-end global marketing strategy offering focused specifically on driving brand-led business growth."


In addition to the Marketing2020 study, Millward Brown Vermeer's thought leadership includes the BrandZ™ brand valuation database, which powers the annual BrandZ Top 100 Most Valuable Global Brands ranking, along with studies for the Chinese and Latin American markets. Millward Brown Vermeer will serve clients globally with offices in New York, London, Amsterdam, Mexico City, Sao Paulo, Cape Town, Shanghai, Singapore, Tokyo and Sydney.

About EffectiveBrands

EffectiveBrands is a leading marketing strategy consulting firm and is the only global marketing consultancy to focus specifically on unleashing global marketing potential. Headquartered in Amsterdam with offices in London, New York, Singapore and Tokyo, EffectiveBrands helps leaders build global marketing strategy, structure and capability. EffectiveBrands works with many of the world's leading global brands; clients include Pernod Ricard, Virgin, Barclays, Unilever and PepsiCo.

About Millward Brown

Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Specialist global practices include Millward Brown Digital (a leader in digital effectiveness and intelligence), Firefly Millward Brown (a global qualitative network), a neuroscience practice (using neuroscience to optimize the value of traditional research techniques), and Millward Brown Vermeer (a strategy consultancy helping companies maximize financial returns on brand and marketing investments). Millward Brown operates in more than 55 countries and is part of Kantar, WPP's data investment management division. Learn more at www.millwardbrown.com.

About AdMedia Partners

Founded in 1990, AdMedia is a leading M&A advisory firm serving the marketing services, advertising, marketing technology, media and information sectors. AdMedia has completed over 180 transactions for clients valued in excess of $8 billion since 1999. For more information, visit www.admediapartners.com.


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