|[June 18, 2014]
T-Mobile & Rhapsody Introduce unRadio, the Un-carrier Take on Internet Radio
SEATTLE --(Business Wire)--
With customers now spending more time streaming music than ever before,
T-Mobile (News - Alert) US, Inc. (NYSE:TMUS)
today announced a set of groundbreaking initiatives designed to both
un-leash music in America and put its network's data muscle on display.
Now, T-Mobile has put an Un-carrier spin on Internet radio, working with
Internet music pioneer Rhapsody. The two companies are introducing
unRadio, a new music service that eliminates the biggest customer pain
points associated with traditional Internet radio. Traditional Internet
radio interrupts you with ads, limits skips, and chooses your music for
you. But, unRadio music streaming is completely ad-free, lets you skip
all you want, and you can choose your music and replay your favorites
anytime - all from a catalog of more than 20 million songs.
Starting this Monday, June 23, T Mobile is giving unRadio - at
absolutely no extra cost - to Simple Choice customers on its newest
unlimited 4G LTE (News - Alert) data service. In addition, unRadio will be available at
a discounted price of $4 per month for other T-Mobile customers.
"This new music streaming service is so unlike traditional Internet
radio, there was only one possible name for it - unRadio," said Mike
Sievert, Chief Marketing Officer for T-Mobile. "We wanted to do
something over the top for our customers, so we teamed up with our
friends across town at Rhapsody to do what the Un-carrier does so well -
turning convention on its head to benefit our customers."
Rhapsody unRadio's features read like a wish list for streaming music
Ad-free listening: While traditional Inernet radio interrupts you
with ads, with unRadio your music streams ad-free.
Unlimited skips: While traditional Internet radio limits you to
six skips per hour, unRadio lets you skip as much as you like.
Choose the music you want: While traditional Internet radio
chooses your music for you, unRadio lets you choose your music. When
you hear a song you love on unRadio, you can mark it as a favorite and
automatically save it for later listening. You can stream these songs
on-demand or download them to enjoy anywhere - even without a
Create your own stations (or listen to ours): Listen to hundreds of
professionally programmed stations, or create your own stations based
on the songs or artists you love.
Live streaming radio from your hometown or around the world: unRadio
offers live streaming radio from thousands of terrestrial stations in
the U.S., including KCRW in Los Angeles, KEXP in Seattle, and
Chicago's WXRT, among others, and from thousands of stations around
ID songs anywhere with TrackMatch: Rhapsody unRadio includes a new
feature, TrackMatch, you can use to identify songs you hear while out
at a bar, ballgame, party or even on TV, and create stations around
these songs or save them as favorites for later listening.
"Rhapsody unRadio gives music listeners an unbeatable combination:
uninterrupted music with the ability to save and listen to their
favorite songs anywhere," said Paul Springer, senior vice president for
the Americas at Rhapsody. "We're excited to partner with the Un-carrier
to launch unRadio for music lovers. Together, we've created a better
Rhapsody unRadio will be available initially for iOS and Android (News - Alert) and on
the Web. For more information about unRadio, please visit Rhapsody.com.
For more information on this and other Un-carrier 5.0 and 6.0 programs,
please visit the T-Mobile
Limited time offer; subject to change. Qualifying Simple Choice plan &
capable device required. Radio station streaming may contain radio ads.
Service provided at no extra cost as long as you maintain your
qualifying Simple Choice Unlimited 4G LTE plan. See T-Mobile.com for
service list and details.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The company's advanced nationwide 4G and
4G LTE network delivers outstanding wireless experiences for customers
who are unwilling to compromise on quality and value. Based in Bellevue,
Wash., T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and MetroPCS. It currently serves
approximately 49.1 million wireless subscribers and provides products
and services through approximately 70,000 points of distribution,
including approximately 8,000 T-Mobile and MetroPCS branded locations
and 62,000 third-party locations, as well as distribution through our
websites. For more information, please visit http://www.t-mobile.com.
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