[June 23, 2014]

ChinaJoy 2014 to Present World Digital Entertainment Intellectual Property Cooperation Conference

As IP (Intellectual Property) continues to gain importance in the mobile game ecosystem in 2014, industry players have come to realize that they will not be able to move forward without IP assets. Under the circumstances, the upcoming ChinaJoy 2014 will present the first World Digital Entertainment Intellectual Property Cooperation Conference (WIPCON) to focus on the IP issues of the industry.

A number of China's game companies have initiated IP protection campaigns against piracy and infringement of game products since last year, among which mobile games were frequently involved. Meanwhile, the continual disputes over the copyrights of game products have also made IP a hot issue. In addition to a stronger awareness of copyright protection, it also reflects the mobile game companies' competition for consumers.

Compared with PC games, mobile games are more popular and enjoy a larger user base. In order to appeal to non-gamers, like female user, the mobile game companies intend to leverage the influence of classic and popular novels. Mobile games adapted from classic novels can easily resonate with the books' numerous fans, and therefore stand a larger chance to succeed with a longer life cycle and greater commercial value. As a result, mobile game companies are investing heavily on IP assets.

In China's IP market, popular novels to be adapted priced at RMB 1 million last year have seen their prices surge to RMB 2-5 million, while the best sellers can be sold for up to RMB 10 million. At the same time, the prices of animation, and film & television works have rocketed as well. However, the increasing cost has not diminished the mobile game companies' desire for copyrights.

WIPCON 2014 to be simultaneously held with ChinaJoy will be the world's first international IP conference to discuss business cooperation in areas related to digital entertainment IP cooperation and authorization, including game, animation, literature, and film & television industries.

WIPCON will focus on the promotion of IP trading and IP cooperation in the global digital entertainment industry, the regulation of IP utilization, and the protection of the legitimate rights and interests of the IP owners. It will discuss the creation of a healthy industry ecosystem, and facilitate the cooperation between the IP users and IP owners in the areas of game, film & television, animation and literature.

The event will invite experts, scholars and executives from game, film & television, animation and literature industries to give speeches and seminars on the utilization of IP and copyright cooperation in the digital entertainment industry, aiming to create a platform for international IP cooperation of the industry and help regulate the crossover cooperation.

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