|[June 24, 2014]
Magnolia Extends Customer Experience Management Capabilities for Marketers and Developers
BASEL, Switzerland & MIAMI --(Business Wire)--
International has released the 5.3 version of its award winning web
content management (WCM) platform. This release focuses on building
personalized online experiences, enhancing collaboration for content
publishers and quickly integrating with enterprise data sources.
Magnolia now delivers all core functionality through a series of
task-focused apps. The 5.3 release includes a number of new apps for
content personalization and marketing tag (News - Alert) management. This latest
version of the CMS also opens up the overall Magnolia App framework to
simplify the integration of third-party software, devices and external
Magnolia 5.3 was inspired by the changing needs of customers to provide
more targeted web experiences that leverage existing repositories of
"Creating better brand experiences is about taking the best tools and
the data collected from them to quickly deliver new and personalized
customer interactions," explains Boris Kraft, Magnolia Co-founder and
Chief Visionary Officer. "The innovation in this release has been driven
by our customers and their need to track, enhance and organize every
online interaction through a simple-to-use content management system."
The new features announced today include:
1. Personalization and Targeting
The rich personalization tools included with Magnolia CMS 5.3 make it
fast and easy for companies to segment their online audience. Content
can be personalized and targeted to the needs and driven by the behavior
of each individual site visitor.
Personalized experiences are created and managed with a suite of
easy-to-use apps. There are individual apps to create content variations
and for marketing segmentation of visitor groups, developing personas
and previewing content for different personas. For developers, the
highly modular system simplifies integration of external software and
services, allowing them to hook into different stages of the
2. Magnolia Tag Manager
Marketing organizations are constantly evaluating and replacing tools
for captring and enhancing website visitor data. With Magnolia 5.3, the
Magnolia Tag Manager allows marketing teams to add, manage and remove
tags for web analytics, marketing automation and social listening tools
in seconds with a single intuitive interface. Non-technical users can
quickly see all marketing tags in a single view and quickly add tags to
hundreds or thousands of pages from tools such as Eloqua, Marketo,
Optimizely, LeadLander, ParDot, HubSpot, Omniture (News - Alert) and more.
3. Expanded Enterprise Integration
Magnolia 5.3 has dramatically simplified the integration of third-party
data, software and services across the entire content management system
using Content Connectors. With Content Connectors, developers can now
build Magnolia apps with the same great user experience as native apps,
and quickly interact with any external data source while users manage
the content in a familiar way.
All native Magnolia content apps in community and enterprise editions
are updated to use the new content connector automatically. Magnolia 5.3
also introduces an improved DAM API making it possible to plug in
external asset providers such as Flickr, YouTube or a file system, and
integrate the DAM with WebDav and CMIS.
4. Magnolia AppFinder
Magnolia now provides a centralized repository for Magnolia approved
applications, modules, source code and partner contributions. The
Magnolia AppFinder is available to all customers and community
contributors at http://apps.magnolia-cms.com.
5. Collaborative Task Management
Magnolia 5.3 introduces of a new system for tasks and workflow for
enhanced multi-user collaboration. Using the Pulse (News - Alert), updates on content
status, comments, requests and warnings, as well as statistics and
analytics are provided in a centralized dashboard. Tasks can now be
assigned to individuals or groups, with the ability to monitor who has
taken ownership of a task and to track its status. This capability makes
it faster and simpler for administrators to create new custom processes
and enforce distributed content authoring workflows.
"Magnolia has doubled its revenue in approximately two years. This is a
direct result of our dedicated partners and our passion to deliver a
product that outpaces the innovation in the content management
industry," says Pascal Mangold, Chief Executive Officer of Magnolia
International. "Our partner ecosystem exceeds over 100M+ USD in
successful consulting relationships for Magnolia implementations and we
are actively expanding our network in the United States and China."
Magnolia 5.3 is available for download now: https://www.magnolia-cms.com/home/campaigns/magnolia-5-3
Magnolia is an open Java CMS that delivers smartphone simplicity on an
enterprise-scale. The mobile-inspired HTML5 user interface works through
customisable, task-focused Apps, a notification stream called the Pulse,
and a system of Favorites for quickly accessing the workspace. Magnolia
CMS allows organizations to orchestrate online services, sales and
marketing across all digital channels, maximizing the impact of every
Magnolia CMS enterprise customers include: Abbott Diabetes Care, Al
Arabiya, Allianz, Atlassian, DFAS, EADS, Generali Group, ING Bank,
Foxtel, Michelin, Migros, Pirelli, Sony, TeliaSonera (News - Alert) and US Navy.
Magnolia is used in more than 100 countries across the world by
governments and leading FORTUNE 500 enterprises.
Magnolia International Ltd. is the creator of both the Open Source (News - Alert)
Community Edition and Enterprise Licensed Editions of the Magnolia CMS.
Full global service, support, implementation, consulting and training
for enterprise clients are delivered by Magnolia in collaboration with
its international network of qualified partners.
Find out more about Magnolia at: http://www.magnolia-cms.com
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