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TMCNet:  United States : SEISMIC reveals new sales enablement platform enhancements [TendersInfo (India)]

[June 25, 2014]

United States : SEISMIC reveals new sales enablement platform enhancements [TendersInfo (India)]

(TendersInfo (India) Via Acquire Media NewsEdge) A leading sales enablement solution, Seismic, announced on 23 June 2014, a new release to its software that gives marketing teams unequaled visibility into how their content supports sales interactions at the bottom of the sales funnelled. The new features raise win rates for B2B enterprise sales organizations, raise customer retention and shorten sales cycles.


Doug Winter, CEO, Seismic said, "Given marketing automation's rise in the last five years, today's B2B sales funnel is half in the light and half in the dark. Sales and marketing teams have almost perfect visibility into how leads interact with the top half of the funnel and the insights needed to improve the marketing process, yet they remain blind to how content is supporting sales reps in the bottom half. Seismic's latest release illuminates the bottom half of the sales funnel  a blind spot for most marketing teams  providing them with the information and content delivery platform their sales teams need to accelerate sales and increase close rates." (c) 2014 Euclid Infotech Pvt. Ltd. Provided by SyndiGate Media Inc. (Syndigate.info).

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