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TMCNet:  Kochava Adds Support for New Twitter Mobile App Promotion Ads

[June 30, 2014]

Kochava Adds Support for New Twitter Mobile App Promotion Ads

SANDPOINT, Idaho --(Business Wire)--

Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced a partnership with Twitter (News - Alert) that extends Twitter's social platform to Kochava's growing customer list of large global brands, agencies, and games to promote their titles as part of the newly launched Twitter Mobile App Promotion (MAP) program. The integration of Twitter ads into the Kochava platform means Kochava customers can now track, measure, and optimize their campaigns that include Twitter ads from initial impression to lifetime value.

During the mobile app promotion beta several Kochava customers tested Twitter's new ads for their reach and effectiveness. Kochava worked closely with these customers to integrate Twitter ads into their overall campaigns and to measure their value. ebookers, part of Orbitz Worldwide, was one of the companies selected by Twitter to be part of the mobile app promotion beta.

"As a leader in the mobile travel industry in Europe, ebookers worked closely with Kochava to track post install events, a key to measuring the lifetime value of app installs," said Sebastian Gaag, Head of Mobile, ebookers. "Kochava was an important partner in enabling ebookers to gain deep insights into the Twitter mobile ad performance. Kochava allowed us to further optimize our campaigns making the beta test a success."

"With the launch of Twitter Mobile App Promotion, an entirely new and extremely valuable channel has opened up to advertisers and the need to track and measure the effectiveness of this new channel is critical to its success," said Kochava CEO, Charles Manning. "Kochava offers customers the best tools combined with the fastest measurement response times and enterprise-grade availability which has led to a dramatic increase in the spend and scale of our customer's campaigns with us. Opening up Twitter and offering the same best in class actionable mobile data means advertisers can optimize the return on their Twitter advertising investment from initial impression to lifetime value."

With the addition of Twitter MAP support, the Kochava platform integrates with over 550 mobile ad networks, publishers and exchnges. Kochava provides advertisers a single view into the performance metrics of all their media buys, and removes the integration challenges through the single, universal Kochava buy-side SDK. The Kochava platform not only tracks attributions, it also tracks the lifetime value of the end user.


Kochava's analytics can drill down into campaigns and provide insight and visualization into users, sessions, countries, device versions, platform versions, app versions and other important metrics. In cases where no device identifiers are provided by a publisher or network, the Kochava platform automatically engages its fingerprinting algorithms to accurately attribute those end users without the device ID.

With clear and easy to visualize attribution data from Kochava, double billing is eliminated, no-hassle integration is made possible across every media partner an advertiser choses to work with, and advertisers can easily determine the real value of end users and where they are coming from.

Kochava provides high-touch, personalized customer service to each of its customers and is trusted by hundreds of brands for their mobile attribution needs. With dedicated account managers who are always available and understand the context of customer requests, Kochava has become known in the industry for its white glove approach to meetings customer needs.

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About Kochava

Kochava offers a unique, holistic approach to mobile attribution analytics and optimization. Via its platform, Kochava gives mobile advertisers the ability to understand their user acquisition activities in context through real-time visualization of campaign data. The Kochava platform provides precise analytics that span from initial launch through conversion, optimization and lifetime value (LTV) reporting. Kochava also provides post-install event postback support. Kochava is integrated with more than 550 publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods. For more information visit www.kochava.com.

Download high resolution images of the Kochava analytics dashboard:


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