|[July 01, 2014]
How Americans Celebrate July 4
WASHINGTON --(Business Wire)--
Institute for Consumer Research recently polled consumers about
their plans for this July 4 holiday - ranging from activities, to food
choices, to the average amount of money people are willing to spend,
finding preferences for barbecues, burgers, sparklers, and a bipartisan
sentiment for governments hosting fireworks displays. (Read
The institute, which is housed at Georgetown's
McDonough School of Business, drew respondents from an online sample
of 1,003 Americans. They found that:
84% plan to celebrate around the grill, and 74% will spend time at a
50% chose burgers as the quintessential July 4 barbecue item.
59% will serve or take salad or corn on the cob to a gathering,
followed by burgers (53%), alcohol (43%), chicken, pork, or steak
(37%), sausage, hot dogs, or bratwurst (33%), and watermelon (33%).
Consumers plan to spend an average of $80 this holiday, with hosts
spending $130 and those simply attending spending $60.
When accommodating guests' dietary restrictions, 58% of hosts will buy
food specifically for those with special needs, whereas 11% expect
guests to bring their own food. 31% expect their guests to simply eat
what they can from what is served.
Half of respondents will purchase fireworks, with no variation across
gender, age, or place of living.
Those who intend to buy fireworks indicated they would spend an
average of $100 - slightly more than the average spent on food. Those
with children will spend $120 on average, $30 more than those without
Preferences for specific types of fireworks were sparklers (65.1%), a
combination pack (62.8%), firecrackers (52.7%), poppers and snaps
(47.8%), Roman candles (47.1%), and snakes/strobes (34%).
Respondents said the most patriotic activities for July 4 are watching
fireworks (37%), flying the national flag (18%), hosting or attending
a barbecue (15%), or wearing red, white, and blue apparel (10%).
In a show of political consensus, 60% of conservatives and liberals
agreed that the federal government should spend money on fireworks and
75% of both political affiliations agree that their local government
should pay for fireworks shows.
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