|[July 02, 2014]
Samsung Announces New TV Commercial for Galaxy Tab S
SEOUL, Korea --(Business Wire)--
Samsung (News - Alert) Electronics Co., Ltd. today announced the third Galaxy Tab S TV
commercial, created to demonstrate the display power and unrivaled
viewing experience of Samsung's latest tablet. The new commercial,
directed by world famous film and television director Jake Scott,
brings his creative eye to the Galaxy Tab S campaign to showcase how the
device has redefined the tablet viewing experience for consumers.
The third installment in Samsung's new tablet commercial series puts the
Galaxy Tab S's industry-leading display to the test, showing
side-by-side comparisons of a wide range of images on the device's Super
AMOLED screen next to traditional LCD screens. These bring the
extraordinary Super AMOLED technology to life, resulting in more
immersive and breathtaking visual experience.
"There is no other tablet on the market that can compete with the
unrivaled viewing experience, innovative design aesthetics, and
industry-leading productivity features of the Galaxy Tab S," said
Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile
Communications Division at Samsung Electronics. "Under Jake Scott's
visionary direction, the new TV commercial brings to life the heralded
viewing experience of the Galaxy Tab S with a unique compaative
narrative that turns up the color with visuals that jump off the screen."
"After using the Galaxy Tab S, I knew that the only way to properly
demonstrate its amazing screen technology was to tell a comparative
story about the tablet that clearly showcases its clear superiority in
color range and contrast," said Jake Scott. "My goal with this
commercial was to demonstrate the incredible ability of the Galaxy Tab S
to bring content to life through its rich, bright and colorful display."
This new commercial illustrates how the Galaxy Tab S is "turning up the
color" for consumers through its Super AMOLED display and provides a
side-by-side comparison with standard LCD under varying circumstances,
demonstrating the Super AMOLED's richer, brighter, more immersive
The commercial directed by Jake Scott will begin airing globally on July
To view the advertisements online, please visit the Samsung Mobile
Global YouTube (News - Alert) channel: www.youtube.com/samsungmobile.
Full product details, video content and images are available at www.samsungmobilepress.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening
new possibilities for people everywhere. Through relentless innovation
and discovery, we are transforming the worlds of TVs, smartphones,
tablets, PCs, cameras, home appliances, printers, LTE (News - Alert) systems, medical
devices, semiconductors and LED solutions. We employ 286,000 people
across 80 countries with annual sales of US$216.7 billion. To discover
more, please visit www.samsung.com.
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