[July 02, 2014]

Law Firm Kirby McInerney LLP Investigating Potential Claims on Behalf of Vitacost.com, Inc. Stockholders

Kirby McInerney LLP is investigating potential claims against the Board of Directors of Vitacost.com, Inc. (NASDAQ:VITC) concerning the proposed acquisition of the Company by the Kroger co. (NYSE:KR). Under the terms of the definitive merger agreement, Vitacost.com stockholders will receive $8.00 in cash for each share of Vitacost.com common stock they own, valuing the transaction at approximately $280 million.

The investigation concerns whether the Vitacost.com Board of Directors violated its fiduciary duties by agreeing to the proposed transaction and whether the proposed consideration adequatel values the Company's common stock.

If you are a Vitacost.com stockholder and wish to obtain additional information, please contact J. Brandon Walker, Esq. by email at [email protected], by telephone at (212) 699-1145 or (888) 529-4787, or by filling out this contact form. There is no cost or obligation to you.

Kirby McInerney LLP is a New York-based law firm concentrating in securities, shareholder, whistleblower, antitrust and consumer litigation. For additional information, please go to www.kmllp.com.

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