Publicis Groupe Acquires UK-Based Salterbaxter
(Thomson Reuters ONE Via Acquire Media NewsEdge)
PUBLICIS GROUPE ACQUIRES UK-BASED SALTERBAXTER
Recognized for leadership in sustainability strategy and communications
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] announced today the
acquisition of the UK-based company Salterbaxter, a leading international
sustainability strategy and communications consultancy firm.
With 70 employees, Salterbaxter works where business strategy, sustainability
and creative communications meet, creating strategies and stories for some of
the world's leading businesses and brands, including Adidas, Anglo American, BP,
BSkyB, LEGO, Maersk and Thomson Reuters. An established leader in the UK and
Europe, the company has recently seen growing momentum in the Middle East and
North America, as the role of business in society is challenged and re-thought
at pace and at scale.
Salterbaxter will be aligned to Publicis Groupe's strategic communications
organization, MSLGROUP, and form a core part of MSLGROUP's global Corporate &
Brand Citizenship Practice. This underlines the importance MSLGROUP places on
sustainability and citizenship as a key concern for businesses today.
The agency will operate under the name 'Salterbaxter MSLGROUP', and will retain
its existing management team with Nigel Salter as CEO and Penny Baxter as
Managing Director. Nigel will also become the EMEA head for MSLGROUP's Corporate
and Brand Citizenship Practice, working with Scott Beaudoin, global leader of
the global Corporate & Brand Citizenship Practice.
Anders Kempe, president of MSLGROUP in EMEA, commented, "The issues of
sustainability, transparency, trust, accountability, social purpose and long-
term value creation increasingly shape how business intersects with society. As
clients look for trusted advisors to help them develop effective strategies and
tell compelling stories against this backdrop, we're delighted to have
Salterbaxter join the growing MSLGROUP team in London, and our dedicated
Practice operating worldwide."
Nigel Salter, CEO at Salterbaxter, added, "The shifting global agenda has
offered us opportunity to scale and accelerate our business. MSLGROUP's
important geographic and client footprint; its expertise in corporate affairs,
digital and social, consumer communications, employee engagement and reputation
management, and the company's progressive approach will help us achieve that
Penny Baxter, co-founder of the company, concluded, "The combination offers us
everything we were looking for to help us better serve the interests of our
global client base as well as giving us an even better platform to fulfill the
ambitions of our people."
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is one of the world's
leading communications groups. The Groupe offers a full range of services and
skills: digital (DigitasLBi, Razorfish, Rosetta, VivaKi), advertising (BBH, Leo
Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate
communications and events (MSLGROUP), media strategy, planning and buying
(Starcom MediaVest Group and ZenithOptimedia), healthcare communications, with
Publicis Healthcare Communications Group (PHCG), and finally, brand asset
production with Prodigious. Present in 108 countries, the Groupe employs 62,000
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook:
www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe |
http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
MSLGROUP is Publicis Groupe's strategic communications and engagement group,
advisors in all aspects of communication strategy: from consumer PR to financial
communications, from public affairs to reputation management and from crisis
communications to experiential marketing and events. With more than 3,500 people
across close to 100 offices worldwide, MSLGROUP is also the largest PR network
in fast-growing China and India, as well as Europe. The group offers strategic
planning and counsel, insight-guided thinking and big, compelling ideas -
followed by thorough execution.
www.mslgroup.com | Twitter: @msl_group | LinkedIn:
www.linkedin.com/company/mslgroup | Facebook: www.facebook.com/MSLGROUP
Peggy Nahmany Corporate Communications + 33 (0)1 44 43 72 83
Martine Hue Investor Relations + 33 (0)1 44 43 65 00
Stéphanie Constand Investor Relations + 33 (0)1 44 43 74 44
Trudi Harris Chief Communications Officer +33 (0)6 13 73 83 02
Nigel Salter CEO +44 (0) 207 229 5720
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Source: Publicis Groupe via GlobeNewswire
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