|[July 04, 2014]
Research and Markets: Non-Neutral Mobile Broadband Business Models report
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/dgrsvn/nonneutral)
has announced the addition of the "Non-Neutral
Mobile Broadband Business Models report" report to their
It may be worthwhile, but only just. Models like sponsored data,
QoS-enhanced services and application-based charging might account for
just 6% of overall mobile Internet
broadband revenues in 5 years' time.
Zero-rating of some content will also encourage some users to switch
provider, or start on the first rung of mobile Internet use. Two-sided
business models might yield 2% of overall mobile data revenues.
Another theme is that some types of non-neutrality are less
controversial than oters. Some applications are really just about
mobile broadband rather than access to the Public Internet.
Mobile operators and regulators should focus first on the former -
enterprise connections, leading-edge M2M & IoT uses of cellular, public
safety data applications and maybe paid data for mobile advertising.
Conversely, so-called "fast lanes" for mobile video or applications are
complex to achieve, cause huge controversy and - in the final analysis -
likely won't be worth much anyway.
Lobbyists, politicians, telco execs and regulators need to "pick their
Key Topics Covered:
Mobile broadband & Internet: Market dynamics:
Non-neutral broadband: Generic challenges.
1. No clear definition of "an app" or "service" Multi-app experiences.
2. Business Model Fit International challenges.
3. Apps' data usage is device-dependent
4. Devices, OSs & QoS / non-neutrality
5. HTML5 changes the game again
6. Poor fit with WiFi (News - Alert) use and femtocell offload
7. OSS/BSS challenges
8. Pricing, selling & marketing non-neutrality
9. Network dependencies & standards
10. Arbitrage & other unintended consequences
11. Mobile broadband is not like fixed
12. Organisational challenges in service providers
Main models for non-neutral mobile broadband:
Forecasts, conclusions & recommendations
For more information visit http://www.researchandmarkets.com/research/dgrsvn/nonneutral
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