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TMCNet:  Going Strong at 300 Million Downloads, Avira's 'Live Free' Strategy Pays Homage

[July 04, 2014]

Going Strong at 300 Million Downloads, Avira's 'Live Free' Strategy Pays Homage

TETTNANG, Germany --(Business Wire)--

On this day of celebrating freedom, security expert Avira announced that it reached a milestone of 300 million installations of Avira Free Antivirus, its flagship "freemium" software.

Validation of Freemium

The company credits its recent momentum with the "Avira, Live Free" campaign that it began in late 2011, which drove the point home with a new strategy emphasizing personal freedom and a longstanding history of reliability. The growth over the last three years in Avira's customer base confirms that the freemium business model has further helped the company's success.

"Three-hundred million is a milestone we can be proud of, but our mission is more than a growing user base," said Travis Witteveen, CEO at Avira. "As the consumer IT industry is moving on to smart devices and cloud technologies, we see our users' security needs evolving and we are adapting to meet those needs."

Portfolio of Free Security

Led by Witteveen, Avira has expanded its core antivirus software with a portfolio of free security applications to also cover Macs, smartphones and tablets (including free security apps for Android (News - Alert) and iOS). As a result, its active user base has grown exponentially.

The company is completing its protection umbrella to cover browsers, like Chrome and Firefox (Avira Browser Safety), search portals (Avira SafeSearch), and App stores (Avira AppStore), solutions that have all been launched over the past few months.


"Our active and engaged user base is where our focus will be, to protect them in every facet of their digital lives," said Jason Radisson, Executive VP of Online at Avira. "Our mission has evolved from at first protecting PCs, to protecting browsing, to now creating a safe cloud-based ecosystem. The definition of our industry and the value we provide our customers has broadened."

To learn more about Avira's free security solutions, visit www.avira.com, or find us on http://blog.avira.com.

About Avira

Avira's founding principle is to build the best security technologies in the world so that customers can use the Internet without fear. In pursuit of this mission, Avira today offers a full suite of completely free security applications for Windows, Mac, iOS and Android. Avira also offers premium security products for customers who want extra features and support services. Established in 1986, Avira has been successfully fulfilling its promise for more than 28 years.

Protect your pictures, passwords and credit cards with the best antivirus product on the market today. Avira has ranked #1 best malware detection by AV-Comparatives; ranked #1 in technology innovation according to ABI Research (News - Alert); cited by OPSWAT as the #1 fastest-growing antivirus vendor; and recommended by Consumer Reports for its free antivirus software. Millions of consumers and small businesses trust Avira's award-winning detection to keep their computers, smartphones and tablets free from viruses, spyware, phishing and other malware threats. Visit www.avira.com.


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