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TMCNet:  The 'CVS Effect' in Action: SAP, Starbucks, Tesla Show How to Lead by Sharing Information

[July 06, 2014]

The 'CVS Effect' in Action: SAP, Starbucks, Tesla Show How to Lead by Sharing Information

(3BL Media Via Acquire Media NewsEdge) SOURCE: Sustainable Brands DESCRIPTION:Here are three new examples of the CVS Effect in action that show how brands can change how business operates — for the better (the “CVS Effect” is shorthand for recognizing brands that are doing the right thing, because it’s the right thing to do). In these cases, the “right thing” is choosing to share information and resources, even when there’s a risk of losing market dominance or taking a financial hit.


In the past few years, we’ve seen a surge in businesses coming together to work on sustainability issues that span entire supply chains, affect sectors as a whole and transcend location. It’s been called collaborative competition, co-opetition, and the Collaboration Economy.

Read the full article here.

  Sustainable Brands is a learning, collaboration, and commerce community of over 348,000 sustainable business leaders from around the globe. Our mission is to empower more brands to prosper by leading the way to a better world. We produce content, events and other learning solutions designed to inspire, engage, and equip our community to profitably innovate for sustainability.

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