|[July 07, 2014]
Introducing the new .ORGANIC domain: a trusted, credible space for organic products on the Web
DUBLIN --(Business Wire)--
Global registry services provider Afilias
today announced that August 6, 2014, is the sunrise start date for its
newest generic top-level domain (gTLD): .ORGANIC.
The worldwide organic movement is growing rapidly as people seek
healthier lifestyles. Until now, however, it has been difficult to find
genuine organic products and services on the Internet because .com and
other Web addresses are not screened for authenticity. With the launch
of .ORGANIC, the Internet will now have a special "organic" address,
making it easier for Internet users to find bona fide organic
products and services.
The .ORGANIC domain is restricted to organic goods and services that
meet certain criteria. Addresses will only be available for products,
manufacturers, producers, co-packers, distributors, certifiers,
wholesalers, retailers and other qualified registrants who meet
specified organic-related criteria as part of their domain name
registration. Although the precise definition of "organic" may vary by
location and jurisdiction, visitors to a .ORGANIC site can be sure that
the site owners comply with .ORGANIC eligibility requirements. And for
vendors, having a .ORGANIC domain distinguishes them in a crowded
marketplace as being a seller of genuine organic products.
"Given the popularity of the term 'organic,' websites for many products
and services now include this term, regardless of whether or not they
are actually organic. A .ORGANIC address enables Internet users to more
quickly identify true organic goods and services," said Roland LaPlante,
Senior Vice President and CMO, Afilias. "In addition, legitimate
providers now have a protected space in which to promote their organic
offers. In short, .ORGANIC adds value to both producers and consumers."
Gettin your new .ORGANIC domain
The notice period for the .ORGANIC domain Start
Date sunrise began July 7, 2014. During sunrise, domains will be
awarded in a "first come, first served" manner; however, eligibility
during this period is limited strictly to trademark holders whose marks
are registered in the Trademark
Clearinghouse. The .ORGANIC sunrise period starts on August 6, 2014,
and ends on September 5, 2014. Following the close of sunrise, general
availability is scheduled to commence on September 15, 2014.
For more pre-launch information about .ORGANIC, see http://afilias.info/new-tlds.
Afilias is the world's second largest domain registry, with more than 20
million names under management. Afilias powers a greater variety of
top-level domains than any other provider, and will soon support
hundreds of new TLDs now preparing for launch. Afilias' specialized
technology makes Internet addresses more accessible and useful through a
wide range of applications, including Internet domain
registry services, Managed
DNS and mobile
Web services like goMobi®
For more information on Afilias services, visit www.afilias.info.
Afilias is a proud member of the Domain
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